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Pinterest For Business Nick Armstrong of WTF Marketing WTFMarketing.com // @WTFMarketing [email protected]

Pinterest for Business 101

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Page 1: Pinterest for Business 101

Pinterest For Business

Nick Armstrong of WTF Marketing

WTFMarketing.com // @WTFMarketing

[email protected]

Page 2: Pinterest for Business 101

What are we covering?- Wait, what? I can get sued? (legal considerations)

- What kinds of content you should be sharing

- How to build your Pinterest network

- Skeezy things to avoid

- How to incorporate Pinterest into your WordPress website

- How to track ROI from Pinterest, specifically

- How to build unique-to-Pinterest content so you don't get sued

Page 3: Pinterest for Business 101

Businesses on Pinterest

Page 4: Pinterest for Business 101

The New Business Pages

Page 5: Pinterest for Business 101
Page 6: Pinterest for Business 101

You can embed boards now...

Page 7: Pinterest for Business 101

WHY?!

Page 8: Pinterest for Business 101

The Why...

Just under 2.5M DAILY USERS (11M/mo)

85% Female (US)

Top Topics: Fashion, Health, Food, Travel

Effortless Self-Identification w/ Brands

Page 9: Pinterest for Business 101

Before you get all Pinflustered:

Embrace Hub and Spoke!

http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/

Page 10: Pinterest for Business 101

The Q - Can this convert?

Abso-friggin-lutely16% went on to purchase something they’d Pinned

Page 11: Pinterest for Business 101

ROI Tracking from Pinterest...

http://bit.ly Links

Google Analytics...

And a big DUH (Playboy)

Page 12: Pinterest for Business 101

Useful Things to Pin - Be Unique!

How-To Videos

Coupons

Charity

Team/Coworkers

Tangential partners

Page 13: Pinterest for Business 101

Finding Friends

Do searches on relevant keywords

Pin stuff your audience would search for

Like and comment on Pins you like

Repin stuff and follow relevant pinners

Page 14: Pinterest for Business 101

What are Pinterest Users Seeing?

You want to be part of this

“Halo Effect”

Page 15: Pinterest for Business 101

Here’s What Not To Do

Pin Only Your Own Stuff

Make Everything Sales Pitchy

Use Cliche, Copyrighted, or Stock Photos

Or just... uh... this.

Really want this? It’s on Ebay

http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-UNDERWEAR-LET-EM-RIP-/280816572817

Page 16: Pinterest for Business 101

Too Good To Be True? Probably.

Pintester.com

Pinfuriating.com

pinterestyouaredrunk.com

Page 17: Pinterest for Business 101

Pinterest For Business

Nick Armstrong of WTF Marketing

WTFMarketing.com // @WTFMarketing

[email protected]