Sources: TechCrunch – December 2014 Cision – January 2015 ExpandedRamblings – April 2015

AgeMedian user age is 40. Most daily active pinners are under 40.

Ad Products

• Image/text• Youtube/text• Soundcloud files/text• Buy Now buttons

• Cost per click• No minimum budget

PricingModel

• Increase in earned media (repins)• Engagement• Clicks to website

MeasurementOptions

AdOptions

Related Terms

Device

Location

InterestGender

Language

31% high school education or less

29% some college

40% Bachelor’s +

Targeting Capabilities

half of usersIncome level for

50k+

70 MillionActive Users

28 Percentof online adultshave used Pinterest

Channel Demographics

81 PercentFemale

19 PercentMale

83 Percentprefer to follow a brand over a celebrity

Percent of Pinterest Universe

Pinterest

Platform at a Glance