Jirafe Webinar: Pinterest Vs. Facebook? Are You Prepared To Sell On Social?

Meet Our Presenter: Lou Paglia

Lou Paglia is the Chief Product Officer and Co-Founder of Jirafe, Inc., and is an executive that has worked for both B to B and B to C brands. Lou’s worked in a number of web and data-focused companies, including About.com and Dow Jones. He specializes in web, data, technology and information. He and the team here built Jirafe so users can easily understand what’s selling, who is buying, and where to focus in order to be more successful.

Lou has worked with thousands of brands to keep his finger on the pulse of what will move the needle for merchants, and to understand how he can continuously innovate Jirafe.

Lou Paglia Chief Product Officer,

Jirafe lou.paglia@jirafe.com

• How and why social advertising and buy buttons will replace traditional ad strategies.

• Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.

• 5 tips on how you to transform your social content so you can turn followers into buyers.

• 4 data-driven insights to help you determine which merchandise to sell on social.

How Will You Manage Your Social Strategy

During this presentation we will share:

Social Is Still An Emerging Channel, So Why Do Buy Buttons Matter?

Social currently accounts for 1.5% of all E-commerce web traffic.

Social on the Rise

billion people use the internet. 5.2 billion people use cell phones (2.1 billion are smart phones) As smart phone adoption increases, the way that people consume data will change.

Top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013

of consumers bought a product because of a promotion on a brand’s social media page

of customers are likely to buy a new product when learning about it on social media

of consumers rely on social media to guide their purchase

Quick stats:

2.8

3.3

33%

43%

74%

Social Will Replace Traditional Ads

Traditional Advertising vs Social

Traditional Advertising SocialClear Connection Between Actions

and Revenue - +Adjust Ads Based on Trending

Topics - +Flexible Scheduling - +

Personalization - +Social Proof of Product Adoption - +

Impact on Conversion Cycles Limited Instant

Facebook vs Pinterest: The Results

What we looked at: • We studied conversion information across 80,000 brands across all verticals in commerce,• We examined average spend, conversion rates, traffic, total orders, and total revenue

driven by social media.• The results: Pinterest and Facebook are the two largest drivers of commerce revenue and

traffic. Facebook drove 96.9% of all social orders while, Pinterest drove 3.09%.

About The Study

Facebook visitors spend 3.5X more than the average visitors from Pinterest.

Average Spend

Facebook traffic converts 17% better than Pinterest visitors.

Conversion Rates

However the conversion rate from both social sources was still less than 1%.

Facebook drives significantly greater traffic at a ratio of 8:1.

Traffic

Facebook also drove 23x more orders than Pinterest.

Total Orders

Across Jirafe’s merchant base Facebook also drives $32 in revenue for every $1 that Pinterest generates.

Total Revenue

5 Tips on How You Can Turn Followers Into Buyers

Tip: Offer exclusive products or advanced sales via social buy button ads.

Tip #1

Create Unique Social Experiences

Tip: Add personalization to your social efforts is the best way to keep them coming back.

Tip #2 Connect 1:1 With Your Customers

Tip: Develop brand ambassadors and have them share content on social, then integrate that content into your web site with easy ways to buy the product via social or via your site.

Tip #3 Social Proof Sells

Tip: Ensure that customers can share from Web to social easily.

Tip #4

Social Sharing Still Key

Tip: With the new buy buttons demographic targeting will be even more important to brands.

Tip #5

Demographic Targeting Critical to Success

4 Data Driven Insights That Will Help You Sell On Social

Jirafe Tells You Where Your Most Valuable Customers Come From, So You Can Find More Of Them!

Insight #1

Know Which Channels Bring You Customers That Spend The Most

Jirafe Tells You Which Products Sell The Best So That You Can Lead Social Campaigns With Them!

Insight #2

Use Your Best Sellers

Jirafe Tells You What Products Are Hot With Your Customers Right Now, So That You Amplify Demand.

Insight #3 Capitalize On What’s Trending In Your Product Catalog

Jirafe Tells You Which Products Sell Well On Discount. Promote These Lower Priced Products to Encourage Impulse Buys and Move Inventory.

Insight #4Encourage Impulse Buys

Thank You!