Presentazione LinkedIn Day - Employer Branding

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Presentation from Mr. Albergoni at LinkedIn Day in Milan on March the 11th. The speach was about the power of social media and employer branding on LinkedIn.

Text of Presentazione LinkedIn Day - Employer Branding

LinkedIn Recruiting Solutions tagline

Employer Branding

2013 LinkedIn Corporation. All Rights Reserved.

Quando i valori aziendali attraggono e trattengono i migliori talenti

Marcello ALBERGONIHead of Italy and Iberia

The rise of talent

I have the tremendous pleasure of being part of a team that works with thousands of companies around the world. These companies range from small, local players all the way to some of the worlds largest multinationals, and they cover an incredible range of industries.

While there are huge differences across this diverse range of organizations, there are also some things very much in common. One is the recognition of the tremendous, and increasing, importance of talent. Attracting top talent. Retaining top talent. Keeping top talent engaged in moving the business forward. Talent acquisition is a key driver of organizational success, and the visibility and strategic importance of this function is increasing every day.

Another thing we see cutting across geography, industry, and organization size is the growing importance of employer brand. Brand has been on our industrys radar and in our vocabulary for a long time now, but in recent years were really seeing it begin to rise to the forefront. Brand is powerful. Brand is game changing. Brand is what were here to focus on today.

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277,000,000

The worlds largest professional network

From the first members in 2004 to over 200 million today, the growth has been exceptional, and the growth trajectory continues to increase.

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LinkedIn: By the Numbers

1 As of May 3, 2012

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Fortune 100 CompaniesUse our Recruiting Solutions

Fortune 500 Companies

New Members Per Second

90%

100%

+2

The more people in the network and the faster it grows, the more people you can reach, engage, and ultimately recruit.

The good news is, our network is growing at an INCREDIBLE rate.

Were growing by about two new members per second. Thats well over a million new members every week. We are the worlds largest professional network, and increasingly the primary platform for professional branding and engagement.

We have executives from all of the Fortune 500 companies represented in our membership

More than 20,000 companies use our corporate talent solutions, including 87 of the Fortune 100 companies.

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LinkedIn: By the Numbers

3,5 M

Active Company Profiles

300 K

Jobs

3 B +

Endorsements

24 K

Schools

Billions

of network updates

From the first members in 2004 to over 200 million today, the growth has been exceptional, and the growth trajectory continues to increase.

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30,000,000

Students and recent graduates

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Students and recent grads are LinkedIns fastest growing demographic

35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago

Achievers 2012 study

LinkedIn: Financial Results

1 As of May 3, 2012

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Q4 2013

+47% YoY

447,2 M $

Q4 Talent Solutions

55% total

245,6 M $

FY 2013

+57% YoY

1.528,6 M $

The more people in the network and the faster it grows, the more people you can reach, engage, and ultimately recruit.

The good news is, our network is growing at an INCREDIBLE rate.

Were growing by about two new members per second. Thats well over a million new members every week. We are the worlds largest professional network, and increasingly the primary platform for professional branding and engagement.

We have executives from all of the Fortune 500 companies represented in our membership

More than 20,000 companies use our corporate talent solutions, including 87 of the Fortune 100 companies.

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Source: Mindset Divide Research, TNS, September 2012.

Personal Networks

Professional Networks

Maintain professional identityMake useful contactsSearch for opportunitiesStay in touchKeep up to date for career

SocializeStay in touchBe entertainedKill timeShare content

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Spend Time

Invest Time

Top 5 reasons people use each network

Top drivers for using personal and professional networks are quite different

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Personal networks are where people go to Spend Time. Theyre looking to socialize, be entertained and even kill time. While on professional networks people are looking to Invest Time. Theyre working with a purpose or an aspiration. You can see the difference very clearly. Professional networks are driven first and foremost by maintaining their professional identity and reputation. They also want to make useful contacts, search for opportunities, and keep up to date for their career.

In other words, people on personal networks are spending time in a very casual mindset while on professional networks people are investing time in a very purposeful mindset. What this means for you as brands and marketers is that by understanding the mindset of users on each network, you can deliver more relevant content and build deeper relationships with your audience. By matching your messaging to the mindset, you will see more favorable results.

Marketers can use this insight deliver more relevant content and build deeper relationships with their audience.

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EverywhereWork wherever our members work

InsightsBe great at whatyou do

IdentityConnect, find, and be found

Professionals come to LinkedIn to develop their careers, not just to find jobs

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LinkedIn is the only place on the web where you can recruit both passive and active candidates

Traditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boards

Many of these members are the people youre interested in hiring, and you are already hiring people who are on LinkedInWe know this because we can track every time a member changes his or her profile to your company

Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates cant be reached anywhere else

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Source: comScore, Feb. 2013

Nearly 8X more unique visitors than WSJ and Forbes

Monthly Unique Visitors (global)

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LinkedIn in ItalyA closer look at the local landscape

2013 LinkedIn Corporation. All Rights Reserved.

Ora vorrei soffermarmi sulla realt locale

In Italia LinkedIn presente dal novembre 2011, e siamo in crescita esponenziale... Oggi siamo 20 persone, e il nostro fatturato cresce di 2 cifre....

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2013 LinkedIn Corporation. All Rights Reserved.

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Sono gi oltre 5 milioni gli utenti italiani registrati...

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Our customer industries in Italy

Finance & InsuranceFashionRetail Food & BeverageServices, IT & TelcoManufacturingEnergy, Transportation & Public SectorHR & StaffingEducation

E le aziende clienti sono in costante crescita, e distribuite in tutti i principali settori economici, da quelli pi attenti allinnovazione, come finance, telco e servizi, a quelli pi tradizionali, come il manufacturing.

Anche in termini di dimensioni, i nostri clienti spaziano in tutti i segmenti.Oltre ad aziende grandi e complesse come Telecom Italia, che ho citato prima come esempio, tra i nostri clienti contiamo realt aziendali di ogni genere....

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Our Customers: Ferrari

2013 LinkedIn Corporation. All Rights Reserved.

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.... Dai marchi che danno prestigio allItalia nel mondo, come Ferrari, che ha recentemente festeggiato il traguardo dei 100.000 followers....

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Our Customers: Luxottica

2013 LinkedIn Corporation. All Rights Reserved.

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.... Dai marchi che danno prestigio allItalia nel mondo, come Ferrari, che ha recentemente festeggiato il traguardo dei 100.000 followers....

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Our Customers: Piaggio

2013 LinkedIn Corporation. All Rights Reserved.

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.... Dai marchi che danno prestigio allItalia nel mondo, come Ferrari, che ha recentemente festeggiato il traguardo dei 100.000 followers....

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The power of Employer Brand

What if you could do it too?

What if you could do that with your brand? Not your consumer brand your employer brand.

What if people, the right people, felt about working for your company the way they feel about these brands?

What if you could build a community of fans who identify with your company. With what you stand for. With what sets you apart?

What if you could tap into this community to hire the very best talent more quickly and less expensively?

What if you didnt have to compete nearly as much on compensation and other tangible factors because people truly crave the opportunity to be a part of your organization?

What would that mean to your organization? What would it mean to your team? What would it mean to you?

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Powerful, emotionally impactful brands

As we see these logos appear on the screen, many of you are experiencing a strong emotional reaction to some or all of these brands.

Not necessarily a positive reaction to all of them. Perhaps even a negative reaction to one or two of them, but thats okay, it just probably means that youre not in their