5 Steps to Building Your Ideal Fanbase

Presented By:Nathan LatkaCEO, Co-founder

Oct. 31st at 1pm ET/10am PT

Promoting your Facebook Page:

Todays Agenda

Define Your Strategy1. Identify your ideal fans2. Tune your social media “voice”3. Build your content pillars

Promote Your Content4. Accelerate fan growth5. Invest in promotion

We’ll provide some expert tips and tools throughout!

1. Identify Your Ideal Fans

Things to consider…

• Geography• Demographics

- Age, gender, etc.

• Interests/Likes

I. Define Your Strategy

• Is it a young, fresh voice?• Exclusive offers• Social/fun

• Is it older and more experienced?• Professional Advice• Industry Commentary• News and Information

Develop a social media persona for your brand.

What voice or personality will best speak to your ideal fans?

2. Tune Your Social Media Voice

I. Define Your Strategy

• Pick 2-3 and only post content within these pillars

• Example: A local clothing boutique might have 3 pillars:

• 1) Insider info about new products and clothing lines

• 2) Industry and fashion trends

• 3) Sales and special offers

• Rule: More content means more chance for engagement, but beware of over-posting!

A “content pillar” is a form of content that is relevant to your fans and on-strategy for your business.

3. Build Your Content Pillars

I. Define Your Strategy

Tips for posting great content• Relevant content for your fans, will get

read, clicked, liked, and commented on more.

• More engagement means more news feed exposure

Be Balanced• Most fans will interact with your

content in the news feed vs. on your Page.

• Infrequent posts won’t hurt you, but too many posts can.

Post Idea: Don’t be afraid to tell fans how to show your posts in their news feed

3. Build Your Content Pillars

I. Define Your Strategy

INTERMISSION - RECAP

• Have a social media strategy that guides how you create and deliver content on Facebook.

• Focus on your intended audience (ideal fans) and write content that is relevant to them (content pillars)

• “So I got this, but I still want more fans. I want to grow faster. How do I do it?”

ON TO PART II...

Recap

Email

• Add social links to your email newsletter

• Send a newsletter with CTA like your Facebook page.

In Person

• In-store sign: “Like us on Facebook” (Freebie: http://goo.gl/mA7rs3 )

• Events/tradeshows: Make Facebook business cards with the URL for your Page(i.e. moo.com)

Friends & Family

• Don’t be shy about asking your friends to help

• Email friends asking for likes, Post content and ask them to share/recommend

4. Accelerate Fan Growth

II. Promote Your Content

Facebook Ads

• Promoted Posts allow you to “boost” a post

• to the kind of people you would like to see it.

• Cost-effective

• Expand reach of your content to a targeted audience.

• Example: If I have 1,000 fans, any content I post to Facebook may get 100-200 views, but even putting $10 behind that content could get it in front of thousands of potential fans on Facebook.

5. Invest in Promotion

II. Promote Your Content

Run a Contest

• Use a platform like Heyo to create a simple entry page

• Give away something that is relevant to your ideal fans

• Combine your promotion with a Like gate to drive more Fan Page likes

Bonus: We’ll show you how to set this up in just a few minutes!

5. Invest in Promotion

II. Promote Your Content

Define Your Strategy

• Identify your ideal fans - Who do you most want to reach?

• Tune your social media “voice” - Decide on a persona that will appeal to your ideal fans.

• Build your content pillars - Be principled and post content that your fans will care about.

Promote Your Content

• Accelerate fan growth - Use the channels available to you to build your Facebook audience.

• Invest in promotion - Run a contest and boost posts through Facebook Ads to build your fan base.

Be patient. Do a little every day to build your business presence on Facebook.

Recap

Q + A

Happy Halloween!