#BDRinsights

www.bulldogreporter.com

PUBLISHING ON LINKEDIN TO

BUILD THOUGHT LEADERSHIP

Gary Frisch — Founder of Swordfish Communications, LinkedIn Top Voice of 2015 and author of the novel “Squeeze

Play”

www.bulldogreporter.com #BDRinsights

@gfrisch

WHY SHOULD YOU PUBLISH ON

LINKEDIN?Build your credentials

Develop content for other social media channels

Massive audience with no “gatekeepers”

Market to your own desired audience

New business opportunities

www.bulldogreporter.com#BDRinsights

@gfrisch

FIGURING OUT WHAT TO WRITE

ABOUT

www.bulldogreporter.com#BDRinsights

Stick with topics that are relevant to what you do

Be timely and topical

Don’t be a slave to the news

Embrace controversy

Get on the soapbox!

Self-promotion is OK

@gfrisch

THE INS AND OUTS OF PUBLISHING ON LINKEDIN

www.bulldogreporter.com#BDRinsights

Basic elements

Headline

Article

Bio

Photo

`

@gfrisch

HOW TO GET EYEBALLS ON YOUR

ARTICLESShare your articles

Post to groups

Send to individuals

Tweet & post on Facebook

Link from your website

Send personal emails

www.bulldogreporter.com#BDRinsights

@gfrisch

BEST PRACTICES FOR PUBLISHING

Be informative, entertaining & passionate

Don’t run on with widely-known details

Use links…liberally!

Include lists, quotes, bold and italics

Insert sub-photos

Read and respond to comments

Publish frequently!

www.bulldogreporter.com#BDRinsights

@gfrisch