The  Tools  of  the  Trade  for  social  media

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Blane  Warrene,  @blano  SVP,  Customer  Communications,  RegEd  (@reged)

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Webinar  Housekeeping

Tweet  =  During  (and  after)  the  webinar,  please  use  #regedqanda  for  live  discussion

Questions?  Please  use  Questions  box  in  the  webinar  panel

The  webinar  recording  will  be  emailed  to  all  attendees  and  registrants

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Today’s Agenda

1Webinar Series

2Tools of the Trade

3Resources

4Wrap & ReplayQuestions

Finding  the  Right  Platform   for  Your  Online  Voice

Webinars  will  be  held  on  Thursdays  from  4:00  PM  -­‐  4:45  PM  EDT:  !October  31,  2013  -­‐  The  Tools  of  Social  Media  Management  !November  7,  2013  -­‐  Gaining  a  Competitive  Edge  through  Google+  !November  14,  2013  -­‐  “The”  Social  Network:  The  Pros  and  Cons  of  Facebook  !November  21,  2013  -­‐  The  Business  Network:  Taking  Full  Advantage  of  LinkedIn  !December  5,  2013  -­‐  Not  Just  140  Characters:  Getting  to  Know  Pinterest,  Instagram,  Vine  !December  12,  2013  -­‐  Empowering  Your  Reach  through  Twitter  !December  19,  2013  -­‐  Creatively  Sharing  Content  with  YouTube  !January  9,  2014  -­‐  The  Key  to  Social  Media  Success  for  Advisors:  Compliance  

How  is  Social  Being  Used

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21%

29%

31%

95%

Twitter

Facebook

Google+

LinkedIn

source:  Putnam,  September  2013,  financial  advisors

Increase  in  Use,  year  over  year

58%

60%

42%

61%

Twitter

Facebook

Google+

LinkedIn

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The  Recipe  for  Digital

Strategy

Vision & governance

Tactics

Measuring progress to goals

Voice

Conveying culture & identity online

Planning

Content and Resources

Once the plan is good voice is amplified engagement becomes easier.

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Customer    Service Education

Thought    Leadership

Business    Development

The  Sectors  of  Social

The personas you can choose to focus on for your business

!Some use one and others

choose to work in multiple sectors

Focusing

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What  Tools  Do  We  Need?

Publishing Engage & Share

Analytics Measuring & Learning

Listening Observe & Connect

Hub

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ListeningThe First Skill …and one you never stop using !Always be !- Observing !- Monitoring !- Gathering !- Analyzing

„ Plan for the unknown search in due diligence.

BEST PRACTICE

Tools  to  Explore:    Listening  &  Publishing

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All sync activity

All have approachable pricing

All offer analytics

All offer mobile solutions

Social  Management

Analytics

�12Google and the Google logo are registered trademarks of Google Inc., used with permission.

Web & Social Traffic Relational Analytics Click Analytics

ROI Analytics

Generic Don’t rely only upon canned material

Do’s Dont’sMobile Nearly 50%

of consumption

Plan Calendaring &

Themed to your business

Respond Say thank you, share

and affirm

Commercial Don’t come across like a TV pitch person

Ignore Don’t ignore questions, requests & issues

Do’s  &  Dont’s

ResourcesLinks  to  what  we’ve  discussed  

• Add  This  -­‐  www.addthis.com    • BitLy  -­‐  www.bit.ly    • Buffer  -­‐  www.bufferapp.com  • Clicky  -­‐  www.clicky.com  • Google  -­‐  www.google.com/analytics    • HootSuite  -­‐  www.hootsuite.com    • Klout  -­‐  www.klout.com    • PeerIndex  -­‐  www.peerindex.com    • Social  Report  -­‐  www.socialreport.com    • Sprout  Social  -­‐  www.sproutsocial.com    • SumAll  -­‐  www.sumall.com  

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QUESTIONS &

ANSWERS

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Go ahead. Don‘t hesitate.