Sasquatch, Robot Lions, Biggie Smalls, & Other Miscellaneous Themes

  • View
    403

  • Download
    0

Embed Size (px)

DESCRIPTION

A journey through the world of social media in a large B2B tech enterprise. Lecture delivered to a Boston University MBA class on May 1, 2014.

Text of Sasquatch, Robot Lions, Biggie Smalls, & Other Miscellaneous Themes

  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. S A S Q U A T C H R O B O T L I O N S BIGGIE SMALLS & OTHER MISC THEMES A journey through the world of social media in a large B2B tech enterprise. Boston University | May 1, 2014
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Excuses Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl Us 2 1996 - 1999 1999 - 20052007 - Present I WORK HERE I WORKED HERE
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Excuses Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl Us 3 I HAVE THESE MBA BS Marketing & ManagementSocial & Innovation
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. 1 2 3 4 5 6 7 8 9 10 Excuses Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl Us 4 @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. IVE LIVED HERE
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Us Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl 5
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Us Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl 6
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Us Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl 145k 56k 11k 6k 340k (killer) content VOLTRON EMCs social media presence is focused on these 5 platforms. At a corporate level, we garner a over 500k fans/followers across these social embassies. 7
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Us Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl CORPORATE ACCOUNTS LISTENING OPERATIONS TRAINING & ENABLEMENT COMMUNITIESCAPABILITIESLAUNCHES BLOGS EVENTS ANALYSIS 8 THE TEAM The Social Business Team includes generalists and specialists across all areas of social media. We do not have any maritime explorers.
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Us Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick Social Sprawl 9 THE TEAM The Social Business Team includes generalists and specialists across all areas of social media. We do not have any maritime explorers. CORPORATE ACCOUNTS LISTENING OPERATIONS TRAINING & ENABLEMENT COMMUNITIESCAPABILITIESLAUNCHES BLOGS EVENTS ANALYSIS
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Social Sprawl Tip Jar Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick 10 EMC WOULD LIKE YOU TO LEARN HOW SOCIAL MEDIA CAN MAKE YOU MORE EFFECTIVE IN YOUR ROLE. THE SOCIAL TEAM CAN SHOW YOU HOW.
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Social Sprawl Tip Jar Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick 11 PROBLEMS SOCIALACCOUNTS MO
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Social Sprawl Tip Jar Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. 12 Jeremiah Owyang
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Social Sprawl Tip Jar Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. is the unstructured and often unregulated proliferation of social media accounts in an enterprise - making it difficult for your customers to easily find and consume your social media content. SOCIAL SPRAWL noun /sSHl sprl/ 13
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Social Sprawl Tip Jar Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. 14 Twitter Facebook YouTube LinkedIn Flickr 25 50 75 100 Industry Average EMC HOW DID EMC STACK UP IN 2012?
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Social Sprawl Tip Jar Sasquatch Christmas Flux Capacitor Boneyard Hockey Stick 15 SIX MUST BE BETTER THAN ONE, RIGHT?
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Hockey Stick Ps, Qs & As Tip Jar Sasquatch Christmas Flux Capacitor Boneyard 16 ARE YOU HIT WITH THE STICK? The Hockey Stick Effect is visual proof that your social marketers are spreading your message too thin.
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Hockey Stick Ps, Qs, & As Tip Jar Sasquatch Christmas Flux Capacitor Boneyard 30,000 60,000 90,000 120,000 150,000 EMCCorporation EMCIndia Mozy EMCCareers EMCWorld RSA EMCITManagement EMCDocumentum RSAConference EMCForum EMCVMAX EMCKorea EMCIsrael EMCNederland EMCSverige EMCVNXandVNXe EMCBelux EMCMomentum EMCVPLEX EMCAvamar EMCUKandIreland EMCLatinoamrica EMCBrasil EMCFrance EMCRecoverPoint EMCNetWorker EMCSourceOne EMCDeutschland EMCGlobalServices EMCCaptiva EMCSouthernAfrica EMCEspaa EMCJapan Greenplum EMCNorge EMCDocumentSciences EMCIsilon Syncplicity EMCHellas EMCPortugal EMCItalia EMCSelect EMCAPJChannelDev EMCTV EMCDanmark EMCBackupandRecovery EMCPublicSector EMCSwitzerland EMCThailand EMCSuomi 18,000 36,000 54,000 72,000 90,000 Fans Engagement 17
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Boneyard Ps, Qs, & As Tip Jar Sasquatch Christmas Flux Capacitor KILL EM ALL Every official social account is an embassy of your brand in the eyes of your customers. Dont be afraid to tighten your social media presence by cutting off some dead weight. 18
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Flux Capacitor Ps, Qs, & As Tip Jar Sasquatch Christmas 19 A LESS MORBID SOLUTION Our engine is ubiquitous publication environment providing direct access to source and seed content across our entire ecosystem of social accounts. Now breathe...
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Christmas Ps, Qs, & As Tip Jar Sasquatch 20 THE XMAS TREE TEST One simple test tells you everything you need to know about an organizations marketing alignment and social media strategy. Its particularly useful if you are job hunting.
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Christmas Ps, Qs, & As Tip Jar Sasquatch 21 Step 1 Visit http://twitter.com/search and enter the companys or organizations name. Step 2 Select People from the search options to restrict results to only accounts. Step 3 Cringe as you discover just how unaligned that companys Twitter accounts actually are.
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Christmas Ps, Qs, & As Tip Jar Sasquatch 22
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Christmas Ps, Qs, & As Tip Jar Sasquatch 23 TIERS OF JOY EMCs social account branding is clean, recognizable, and most importantly - scalable. Accounts are organized and branded based on their category and we work with our translation team to globalize certain features. + + 1 2 3
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. NL GS LE IELLINGSSTORY Sasquatch Ps, Qs, & As Tip Jar 24
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Sasquatch Ps, Qs, & As Tip Jar 25 30% arent sure what they want 60% already know what they want ELLINGSSTORY
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Sasquatch Ps, Qs, & As Tip Jar 26 Source: Corporate Executive Board Study
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Sasquatch Ps, Qs, & As Tip Jar IT EXISTS AND I HAVE PROOF (cue X-Files theme) The most elusive creature in B2B marketing is the existence of financial return from investment in social media. 27
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Sasquatch Ps, Qs, & As Tip Jar 28 NAME REDACTED For dramataic purposes only - hes Gerry Moran and a smart guy
  • @ThomLytle Copyright 2014 EMC Corporation. All rights reserved. Sasquatch Ps, Qs, & As Tip Jar DAUNTING Finding a lead in a sea of social conversations is daunting. In the past, we tried and failed to plug sales directly in to that firehose. LEAD SALES 29