Ski resorts social media report

Ski Resorts

Brands on Social Media

Jan 01 2016 – Mar 31 2016

Ski Brands: Social Media Report

This report looks at how

Ski Resorts Brands performed on social media between

January 1st – March 31st, 2016

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Jackson Hole Mountain Resort had the largest fan base of 298,812 while Steamboat Resort showed the highest fan growth of

8.11%.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 50K 100K 150K 200K 250K 300K 350K

Gro

wth

%

Number of Fans

Winter Park Resort Aspen/Snowmass Whistler Blackcomb

Steamboat Resort Vail Beaver Creek Mountain

Telluride Ski Resort Jackson Hole Mountain Resort Snowbird Ski and Summer Resort

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Countries < 2% Mexico Canada Argentina Brazil Australia Other Countries Germany United Kingdom

Fans - Geography

Steamboat Resort had the highest PTAT of 18.75% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

0K 50K 100K 150K 200K 250K 300K 350K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Winter Park Resort Aspen/Snowmass Whistler Blackcomb Steamboat Resort

Vail Telluride Ski Resort Beaver Creek Mountain Jackson Hole Mountain Resort

Snowbird Ski and Summer Resort Alta Ski Area

Conversations

Winter Park Resort published the greatest number of posts (284). Steamboat Resort had the highest average engagement,

with a score of 966.

0 50 100 150 200 250 300

0 200 400 600 800 1000 1200

Winter Park …

Aspen/Snow…

Whistler …

Steamboat …

Vail

Beaver Creek …

Telluride Ski …

Jackson Hole …

Snowbird Ski …

Alta Ski Area

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Jackson Hole Mountain Resort received the most number of Likes (249,926), Jackson Hole Mountain Resort got the most

number of Comments (10,838) and Jackson Hole Mountain Resort had the most number of Shares (45,792).

0K 50K 100K 150K 200K 250K 300K

Winter Park Resort

Aspen/Snowmass

Steamboat Resort

Whistler Blackcomb

Vail

Telluride Ski Resort

Beaver Creek Mountain

Jackson Hole Mountain Resort

Snowbird Ski and Summer Resort

Alta Ski Area

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Steamboat Resort

24-MAR-16, THU 7:00PM

#TBT to March 2014, when the trail signs

were getting short. Our summit base hit 100

inches again th ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 2,433 124 394 Uncategorized


23-MAR-16, WED 10:52AM

This is the story of Nate and Aaron Pruzan

and a father-son relationship shaped by

powder turns, Cor ..

Steamboat Resort

16-MAR-16, WED 7:00PM

Over a foot of fresh at the summit in the

past 48 hours.


1,000 4,696 376 1,430 Uncategorized


1,000 1,211 108 634 Uncategorized

http://www.facebook.com/92646793962/posts/10153530946693963























Most Engaging Brand Posts Jackson Hole Mountain Resort

16-MAR-16, WED 10:16AM

41” in three days and this is what one day of

powder skiing looks like with Owen Leeper.


1,000 7,716 806 1,826 Uncategorized


05-MAR-16, SAT 4:49PM

Over the next few days, we'll be

introducing you to the dogs of Beaver

Creek Ski Patrol! Photos by P ..


01-MAR-16, TUE 8:00PM

Looks like the faucet is about to turn on.


1,000 3,227 118 318 Uncategorized


1,000 3,666 554 1,537 Uncategorized



















Whistler Blackcomb's Facebook Page saw the highest number of Fan posts (492).

0 100 200 300 400 500 600

Winter Park Resort

Aspen/Snowmass

Whistler Blackcomb

Steamboat Resort

Vail





Alta Ski Area

Number of Fan Posts

Fan Posts

Snowbird Ski and Summer Resort received the highest percentage of Positive Sentiment (67.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Winter Park Resort

Aspen/Snowmass

Whistler Blackcomb

Steamboat Resort

Vail





Alta Ski Area

Negative Neutral Positive

Sentiment Analysis

Winter Park Resort responded to the highest percentage of Fan posts (12.88%).

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Winter Park Resort Aspen/Snowmass Whistler Blackcomb Steamboat Resort

Vail Beaver Creek Mountain Telluride Ski Resort Jackson Hole Mountain Resort

Snowbird Ski and Summer Resort Alta Ski Area

Brand Responses

Winter Park Resort published the most with 284 posts, among the brands in "Group 2" Group.

9%

13%

14%

7%

19%

7%

9%

5%

7%

10%

Beaver Creek Mountain Jackson Hole Mountain Resort Whistler Blackcomb Steamboat Resort

Winter Park Resort Alta Ski Area Aspen/Snowmass Snowbird Ski and Summer Resort

Vail Telluride Ski Resort

Share Of Voice – Volume of Posts

Jackson Hole Mountain Resort received the largest volume of Likes (249,926), among the brands in "Group 2" Group.

10%

29%

10% 9%

5%

3%

6%

8%

15%

5%




Share Of Voice – Likes

Jackson Hole Mountain Resort received the largest volume of Comments (10,838), among the brands in "Group 2" Group.

8%

29%

15% 7%

6% 3%

5%

9%

13%

5%




Share Of Voice – Comments

Jackson Hole Mountain Resort received the largest volume of Shares (45,792), among the brands in "Group 2" Group.

6%

37%

6% 14%

8%

2%

4%

6%

10%

7%




Share Of Voice – Shares

During this time period, Bud Light Spring Jam 2016 was the most engaging run by Aspen/Snowmass. Vail published the most

(17) in its #VailSnow Sunday campaign.

0 2 4 6 8 10 12 14 16 18

0 100 200 300 400 500 600 700 800

Bud Light Spring Jam 2016

(Aspen/Snowmass)

#VailSnow Sunday(Vail)

#mfilm15(Telluride Ski

Resort)

Contour Music

Festival(Jackson Hole

Mountain Resort)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

Aspen/Snowmass Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

95,974 3,651 3.95% United

States

Mostly Older, Male and

Attached.

Aspen/Snowmass

Engagement Score Total Fan Posts

601 276

Total Posts Brand Response Rate

130 0.00%

Total Likes Avg. Reply Time

55,129 0 sec

Total Comments General Sentiment

1,937 Neutral

Total Shares

4,958

Most Engaging Content Type

Deals

Least Engaging Content Type

Contest

Most Prolific Content Type

Travel Destination

Information

Most Engaging Campaign

#mindbodyspirit

Most Recent Campaign

Bud Light Spring Jam 2016

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

90K

91K

92K

93K

94K

95K

96K

97K

31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar

Fan Growth

Total Fans

95,974

New Fans

3,651

Engagement

0

250

500

750

1,000

1,250

1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

Aspen/Snowmass had an average engagement score of 601 and a highest of 1000.

Community Analysis

Aspen/Snowmass fans are mostly Older, Male and Attached. Aspen/Snowmass fans are largely from United States followed by

Australia.

Fan Demographics Distribution of Fans

55%

45%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K

United States

Australia

Brazil

Argentina

Germany

Mexico

Canada

United Kingdom

Italy

Georgia

0

1

1

2

2

3

3

4

4

5

1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

Brand Posts

Top keywords used Frequency

Snowmass 18

Ski 15

snow 14

Aspen Snowmass 14

mountain 13

2%

98%

Brand Participation Brand Non Participation

58%

2%

40%

Posititve Negative Neutral

Brand Posts - Engagement

Aspen/Snowmass responded to 3 conversations generated by the

130 Posts they published.

Aspen/Snowmass receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

30-JAN-16, SAT 9:45AM

The X Games Buttermilk venue looking

small against Pyramid Peak yesterday. 2

more days of competiti ..


1,000 4,563 94 642 Positive

20-JAN-16, WED 12:12PM

With up to 2 feet of snow in the past 2

weeks, conditions are all-time at all FOUR

mountains, and mo ..

27-JAN-16, WED 11:00AM

#XGames Aspen kicks off tomorrow!

Experience the mountains worthy of

hosting the best show on snow f ..


998 3,177 92 237 Positive


995 3,779 52 105 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80

0 100 200 300 400 500 600 700

Videos

Photos

Links

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Aspen Snowmass 185

Ski 46

Snowmass 42

day 38

Colorado 22

User Posts

0

2

4

6

8

10

12

14

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

Positive Neutral Negative

Aspen/Snowmass appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

36%

3%

61%


Most of Aspen/Snowmass posts were around 'Travel Destination Information', and posts around 'Deals' received the highest

engagement.

Content Intel

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Others

Deals

Travel Destination …

Event

Food

Photos

Contest

Question to fans

Like This/Engagement …

Number of Posts

Engagement Score


There were no Brand Posts in the category Hospitality during this period. In Posts about General Happenings, the category

Festival/Greetings received the highest engagement.

Content Intel

Posts About General Happenings

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700 800

On Sports

Others

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Jan 01, 2016 - Mar 31, 2016 Entire Campaign

0 1 2 3

0 200 400 600 800

Bud Light Spring Jam

2016

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800 1000

Bud Light Spring Jam

2016

#mindbodyspirit

#themeeting11

Number of Posts

Engagement Score


Analysis of

Jackson Hole Mountain

Resort Facebook Page Jan 01, 2016 - Mar 31, 2016

Brand Overview


298,812 15,671 5.53% United

States


Attached.



805 278


199 0.36%


249,921 16 mins


10,837 Neutral

Total Shares

45,790


Event


Like This/Engagement

Oriented Posts


Travel Destination

Information


#TaterTuesday


Contour Music Festival


Brand Overview

CONTENT & CAMPAIGNS

275K

280K

285K

290K

295K

300K


Fan Growth

Total Fans

298,812

New Fans

15,671

Engagement

0

250

500

750

1,000

1,250


Jackson Hole Mountain Resort had an average engagement score of 805 and a highest of 1000.

Community Analysis

Jackson Hole Mountain Resort fans are mostly Older, Male and

Attached.

Jackson Hole Mountain Resort fans are largely from United States

followed by Canada.


59%

41%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K

United States

Canada

Australia

United Kingdom

Italy

Germany

Mexico

Brazil

France

Georgia

0

1

1

2

2

3

3

4

4

5


Brand Posts


Jackson Hole 56

day 22

2016 17

16 16

storm 13

10%

90%


74%

3%

23%



Jackson Hole Mountain Resort responded to 19 conversations

generated by the 199 Posts they published.

Jackson Hole Mountain Resort receives more positive than

negative vibes from comments on their Posts.



23-MAR-16, WED 10:52AM

This is the story of Nate and Aaron Pruzan

and a father-son relationship shaped by

powder turns, Cor ..


1,000 4,696 376 1,429 Uncategorized

16-MAR-16, WED 10:16AM

41” in three days and this is what one day of

powder skiing looks like with Owen Leeper.

01-MAR-16, TUE 8:00PM

Looks like the faucet is about to turn on.


1,000 7,715 806 1,826 Uncategorized


1,000 3,666 554 1,537 Uncategorized

NO IMAGE NO IMAGE





















0 20 40 60 80 100

0 200 400 600 800 1000 1200

Links

Videos

Photos

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Jackson Hole

Mountain Resort

258

Mountain Resort 249

Ski 41

snow 14

powder 14

User Posts

0

2

4

6

8

10

12

14



Jackson Hole Mountain Resort appears to participate more when Fan conversations have greater positive vibes than negative.


Sentiment

26%

8%

66%


Most of Jackson Hole Mountain Resort posts were around 'Travel Destination Information', and posts around 'Event' received

the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45 50

0 100 200 300 400 500 600 700 800 900 1000

Others

Deals

Travel Destination

Information

Event

Photos

Contest

Question to fans


Oriented Posts

Number of Posts

Engagement Score


In Jackson Hole Mountain Resort Posts about Hospitality,

Advice/Tips posts received the highest engagement.

In Jackson Hole Mountain Resort Posts about General

Happenings, the category On Sports received the highest

engagement.

Content Intel

About Hospitality About General Happenings

0 1 2 3

0 50 100 150 200

Others

Advice/Tips

Number of Posts

Engagement Score


0 20 40 60

0 200 400 600 800 1000

On Sports

Others

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4

0 200 400 600 800 1000

Contour Music Festival

#TaterTuesday

Happy Moose Monday

Number of Posts

Engagement Score


Unmetric delivers tagging for social media campaigns brought out by Jackson Hole. These are a few

samples that are not confined to the period covered here

Analysis of

Snowbird Ski and Summer

Resort Facebook Page Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

116,974 2,840 2.49% United

States



820 3


83 0.00%


68,873 0 sec


3,292 Positive

Total Shares

7,449


Brand Overview

113K

113K

114K

114K

115K

115K

116K

116K

117K

117K

118K


Fan Growth

Total Fans

116,974

New Fans

2,840

Engagement

0

250

500

750

1,000

1,250


Snowbird Ski and Summer Resort had an average engagement score of 820 and a highest of 999.

Community Analysis

Snowbird Ski and Summer Resort fans are largely from United States followed by Canada.

Distribution of Fans

0K 20K 40K 60K 80K 100K 120K

United States

Canada

Australia

United Kingdom

Mexico

Argentina

France

Germany

Italy

0

1

1

2

2

3

3

4


Brand Posts


photo 36

Matt Crawley 25

Bird 11

Snowbird 11

snow 10

28%

72%


72%

0%

28%



Snowbird Ski and Summer Resort responded to 23 conversations

generated by the 83 Posts they published.

Snowbird Ski and Summer Resort receives more positive than

negative vibes from comments on their Posts.



01-FEB-16, MON 5:53PM

Over 10 FEET of new snow fell at Snowbird during January. Then this happened.

Riders: Brooks Finlin ..


999 2,454 174 444 Positive

05-FEB-16, FRI 5:22PM

TODAY WE SHRED POW! Our year-to-date

snow total just reached over 300". This. Is.

Snowbird.

photo: ..

18-FEB-16, THU 2:17PM

The best things to come out of the '70s:

bell-bottoms, David Bowie and Snowbird's

first ever promo v ..


997 3,429 108 273 Uncategorized


996 918 121 466 Uncategorized






















0 10 20 30 40 50 60 70

0 200 400 600 800 1000

Photos

Links

Videos

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Snowbird Ski and Summer Resort appears to participate more when Fan conversations have greater positive vibes than negative.


Sentiment

67%

33%

0%


Analysis of

Steamboat Resort Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


64,809 4,860 8.11% United

States


Attached.

Steamboat Resort


966 121


111 10.74%


77,815 1 day, 13 hrs, 11 mins


2,859 Neutral

Total Shares

16,564


Brand Overview

57K

58K

59K

60K

61K

62K

63K

64K

65K

66K


Fan Growth

Total Fans

64,809

New Fans

4,860

Engagement

0

250

500

750

1,000

1,250


Steamboat Resort had an average engagement score of 966 and a highest of 1000.

Community Analysis

Steamboat Resort fans are mostly Older, Male and Attached. Steamboat Resort fans are largely from United States followed by

Australia.


54%

46%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 10K 20K 30K 40K 50K 60K 70K

United States

Australia

United Kingdom

Canada

Italy

Mexico

Brazil

Germany

Argentina

Belgium

0

1

1

2

2

3

3

4


Brand Posts


Photo 19

Steamboat 17

snow 11

fresh snow 5

sunshine 5

29%

71%


71%

4%

25%



Steamboat Resort responded to 32 conversations generated by

the 111 Posts they published.

Steamboat Resort receives more positive than negative vibes from

comments on their Posts.



24-MAR-16, THU 7:00PM

#TBT to March 2014, when the trail signs

were getting short. Our summit base hit 100

inches again th ..


1,000 2,431 124 394 Uncategorized

16-MAR-16, WED 7:00PM

Over a foot of fresh at the summit in the past

48 hours.

16-FEB-16, TUE 7:00PM

USA TODAY 10Best names Steamboat among

top 10 ski towns

"Part working cowboy town, part ski resort, ..


1,000 1,211 108 634 Uncategorized


1,000 1,914 93 382 Uncategorized






















0 20 40 60 80 100

0 200 400 600 800 1000 1200

Photos

Videos

Links

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Steamboat Resort 89

Colorado 10

gondola 10

Luke Joyce Madeline

Schorlemmer

9

Ariel shots today 9

User Posts

0

2

4

6

8

10

12



Steamboat Resort responded to 13 conversations generated by

the 121 Posts fans published.

Steamboat Resort appears to participate more when Fan

conversations have greater positive vibes than negative.


Brand Responses Sentiment

11%

89%


33%

5%

62%


Analysis of

Vail Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


195,733 6,949 3.68% United

States


Attached.

Vail


773 254


113 1.57%


132,205 3 days, 2 hrs, 3 mins


4,759 Neutral

Total Shares

12,795


Others


Deals


Photos


#VailSummer


#VailSnow Sunday


Brand Overview

CONTENT & CAMPAIGNS

184K

186K

188K

190K

192K

194K

196K

198K


Fan Growth

Total Fans

195,733

New Fans

6,949

Engagement

0

250

500

750

1,000

1,250


Vail had an average engagement score of 773 and a highest of 999.

Community Analysis

Vail fans are mostly Older, Male and Attached. Vail fans are largely from United States followed by Argentina.


56%

44%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

United States

Argentina

Mexico

Brazil

Australia

Canada

United Kingdom

Chile

Germany

0

1

1

2

2

3

3

4


Brand Posts


morning 21

week 15

snow 13

forecast 7

sun 6

4%

96%


85%

4%

11%



Vail responded to 5 conversations generated by the 113 Posts

they published.

Vail receives more positive than negative vibes from comments on

their Posts.



22-JAN-16, FRI 11:49AM

Vail has had new snow every day for the past

7 days totaling over 3 feet! Here is a video

recap of t ..


999 1,947 232 818 Positive

13-JAN-16, WED 8:00PM

Beautiful evening in Vail.

29-MAR-16, TUE 8:02PM

It's been such a great season, we figured

we'd stay open one more week. Our new

closing day is April ..


999 5,622 203 514 Positive
























0 20 40 60 80 100

0 200 400 600 800 1000

Photos

Videos

Links

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Colorado 24

ski 21

SkiGuru.tv 19

Timeline 19

snow 18

User Posts

0

2

4

6

8

10

12

14



Vail responded to 4 conversations generated by the 254 Posts

fans published.

Vail appears to participate more when Fan conversations have

greater positive vibes than negative.



2%

98%


33%

4%

63%


Most of Vail posts were around 'Photos', and posts around 'Others' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45

0 100 200 300 400 500 600 700 800 900 1000

Others

Deals

Travel Destination

Information

Event

Photos

Contest

Question to fans


Oriented Posts

Number of Posts

Engagement Score


In Vail Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

0 2 4 6 8 10 12

0 200 400 600 800 1000

On Sports

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 2 4 6 8 10 12 14 16 18

0 100 200 300 400 500 600 700

#VailSnow Sunday

#VailSummer

#GoProMTNGames

Number of Posts

Engagement Score


Unmetric tags brand posts based on their content. This is a sample taken from Vail that is not

confined to the quarter covered in this report

Analysis of

Whistler Blackcomb Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


242,065 11,375 4.93% Canada Not Available

Whistler Blackcomb


369 458


207 6.55%


85,121 12 hrs, 6 mins


5,838 Neutral

Total Shares

7,663


Brand Overview

224K

226K

228K

230K

232K

234K

236K

238K

240K

242K

244K


Fan Growth

Total Fans

242,065

New Fans

11,375

Engagement

0

250

500

750

1,000


Whistler Blackcomb had an average engagement score of 369 and a highest of 874.

Community Analysis

Whistler Blackcomb fans are largely from Canada followed by United States.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K

Canada

United States

Australia

United Kingdom

Germany

Brazil

Mexico

France

New Zealand

0

1

1

2

2

3

3

4

4

5


Brand Posts


http://bit.ly/1QxiaVV

Photo

90

Coast Mountain

Photography

82

high 71

today 61

snow report 59

23%

77%


66%

8%

26%



Whistler Blackcomb responded to 48 conversations generated by

the 207 Posts they published.

Whistler Blackcomb receives more positive than negative vibes

from comments on their Posts.



01-JAN-16, FRI 3:17PM

Happy New Year, friends. As we carve into

2016, Mark Abma looks back and gives a

recap of the epic s ..


982 2,366 139 481 Positive

12-JAN-16, TUE 9:40AM

Wake up and smell the fresh snow! We've

received 7cms overnight and there's another

5-10cms in the f ..

21-MAR-16, MON 4:13PM

Great news, our cumulative snowfall this

season has officially exceeded our average

annual snowfall. ..


972 4,005 146 229 Positive
























0 20 40 60 80 100 120

0 100 200 300 400 500

Links

Photos

Videos

Number of Posts

Engagement Score


0 10 20 30 40

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Whistler Blackcomb 475

day 74

skiing 68

year 56

snow 54

User Posts

0

5

10

15

20

25

30



Whistler Blackcomb responded to 30 conversations generated by

the 458 Posts fans published.

Whistler Blackcomb appears to participate more when Fan

conversations have greater positive vibes than negative.



7%

93%


39%

4%

57%


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