Social listening & Marketo

Social Listening & MarketoMike StockerSr. Director Product Solutions & [email protected]

Reviewing Partnerships with Hootsuite, Sprinklr & Synthesio

Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016

Agenda• What is Social Listening?• How does Social Listening work with Marketo?• What LaunchPoint Partners provide solutions?• How can an Agency/SI Partner benefit?• Q&A


What is Social Media Listening?• Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.


How does Social Media Listening work w/Marketo?



Partner: Synthesio


Partner: Synthesio


Partner: Synthesio


Partner: Synthesio


Partner: Synthesio


Partner: Synthesio


Partner: Synthesiohttp://launchpoint.marketo.com/synthesio/1686-synthesio/

IntelligenceEnhance user profiles for deeper influencer/detractor analysis

Connect insights across owned, earned, and paid mentions

Route critical listening insights to the right team for resolution

Audiences Engagement

Partner: Sprinklr

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Discover emerging global audiences and trends

Optimize paid strategybased on listening insights

Collaborate and craft in-the-moment content

Identify and engage key influencersDrive clear, measurable value with water-tight pan-org reporting

Automatically tag, route and respond to messages

Partner: Sprinklr- Listen, Respond and Analyze in one tool

How Nimble Uses Marketo and SprinklrSocial Marketing to generate new leads

ChallengeNimble already used Marketo for campaigns and knew social marketing was valuable for brand-building. However, Nimble wanted to see whether or not Marketo could also be used to generate new leads. SolutionBy integrating Marketo with the Sprinklr social marketing management platform, Nimble can drive a constant stream of engagement opportunities and leads through the sales process. Results By integrating Sprinklr and Marketo, and with the additional power of Listening, Nimble has greatly increased their ability to find, nurture and convert prospects.

now serving 1000+ enterprise brands

“This platform is so easy, it brings tears to my eyes.”

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

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Partner: Sprinklr

http://launchpoint.marketo.com/sprinklr/1746-sprinklr/

Hootsuite and Marketo

Hootsuite Marketo app enables customers to:- Generate qualified leads from social- Qualify lead faster with social scoring- Gain deeper insight into buyers

Partner: Hootsuite

Partner: Hootsuite

744 of Fortune 1000 Trust HootSuite

http://launchpoint.marketo.com/hootsuite/663-hootsuite/

Partner: Hootsuite Contact info


How can Partners Benefit?• Social Listening is an important element that can act as a trigger, a scoring data point, a segmentation element. • Systems Integrator Partners can benefit by setting up the connections between these systems.• Agencies Partners can benefit by setting up the strategy, tying the social data to all the other Marketo engagement and reporting components etc.

Q&A &Thank You!Any questions?

Mike StockerSr. Director, Product Solutions & InnovationAugust 2016 Tweet me @michaelstocker