SOCIAL MEDIA 101

Lets get you started!

Where does your target audience hang out? Go sit at their table.

CREATE A THOUGHTFUL

PROFILE.

UPLOAD A NICE PHOTO AND CUSTOM

COVER IMAGE!

https://www.canva.com/about

To Create Visually engaging Content

Create designs without ever leaving the web. Use

Canva's drag and drop tool.

TIPS!

Use the keywords that are most relevant to your profession.

Use the # symbol when preceding keywords.

Be professional, but personable.

Establish your Brand’s Personality

Be Authentic. Tweet like you would talk to a good friend.

Listen

Endorse

Share

Comment

Join groups and

#twitterchats

BE REAL

yoinked this from Buffer, thanks!

VISUAL CONTENT IS KING!

K.I.S.S

ANATOMY OF A TWEET

Crowdbooster recommends 12pm, 1pm and 2pm. Formerly 10 am, 11am and 1pm.

(Always changing.)

What to Measure?Follower GrowthQuality of Engagment: Likes,favorites, Retweets,Comments.Clicks

analytics.twitter.com

www.facebook.com/yourhandle/insights/

Buffer Scheduling and Automation

• Google Alerts > Buffer• Feedly article > Buffer• Pocket > Buffer• Reddit > Buffer• Quora > Buffer• IFTTT Recipe > Buffer

Buffer lets you add suggestions to your various social platforms

Check in on hootsuite dashboard 10 minutes a day

Create streams of sent tweets, scheduled tweets,mentions. Create lists of. your audience.

Experiment Constantly!

• Canva – Free simple tool for the non- designer• Bufferapp - Easy social media sharing (so easy!)• Wordpress - Create a free website or blog• Asana - Team work without email• Slack - Team Communication, everything in one.• Trello - Organize Anything. Together.• Sniply - Add a call-to-action to your shortened links • IFTTT - puts the internet to work for you.• Google apps – docs, custom email, cloud storage• Dropbox - cloud storage • Brandyourself - online reputation management • hatchforgood - tell stories with purpose

Web Tools!