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Harshavardhan M Prabhakar 2015

Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

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Page 1: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

Harshavardhan M Prabhakar 2015

Page 2: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

• What is Social Media?• Intro to Social Media Analytics• Analytics for Social Media Platforms- Twitter Facebook Pinterest Slideshare LinkedIn Youtube Tumblr Flickr Wordpress Blogger Instagram, Google+ & Vine• Thank You

Page 3: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks

Social media technologies take on many different forms including blogs,business networks, enterprise social networks, forums, micro blogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing and virtual worlds.

Page 4: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

Social Media AnalyticsAnalytic Tools - Google Analytics, Adobe Omniture & others provide detailed analytics

Other basic information like bounce rate, browsers used, operating systems used, Search Keywords people use to find your blog & Social Media traffic can also be measured through the tool.

Platforms like Twitter, FB, Youtube, Pinterest & others provide their own analytics which provide a detailed view of how your social media platforms are working

Referrers Social Media Analytics

Page 5: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

TwitterTwitter AnalyticsAnalytics Twitter provides Impressions, Engagements, Top tweets, promoted tweets,

twitter Cards & other Data. This can be used to improve your tweets. Also Month on Month changes, profile mentions & others

Page 6: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

FacebookFacebook AnalyticsAnalytics Facebook provides likes, reach, people engaged, organic likes, paid likes,

who your audience are & others. City, Country, language, Video analytics are also available

Page 7: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

PinterestPinterest AnalyticsAnalytics Pinterest provides Impressions, views, clicks, activity from your blog/site,

country, boards with top impressions, repins, top pins, likes & others

Page 8: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

SlideshareSlideshare AnalyticsAnalytics Slideshare provides Total views, slideshare actions, top content, traffic

sources, viewers, social media, countries & others

Page 9: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

LinkedInLinkedIn AnalyticsAnalytics LinkedIn Provides 2 kinds of analytics. 1) Stats for the posts you publish. This includes Demography, who is viewing

your posts, views & others 2) Your profile views – Only a few details are available in this & full list can be

unlocked with LinkedIn premium.

Page 10: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

YoutubeYoutube AnalyticsAnalytics Youtube Provides a wide range of data for the videos uploaded. Some of the

data includes performance, engagement, top videos, demographics, traffic sources & others.

Page 11: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

TumblrTumblr AnalyticsAnalytics Tumblr doesn’t have a full analytics package for the users yet. However, it

provides the basic parameters like no. of followers, who followed you & others.

But you can implement Google analytics for your tumblr profile to get the complete information about your profiles.

Tumblr

GA

Page 12: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

FlickrFlickr AnalyticsAnalytics Flickr provides a host of information about your photos like source

breakdown, views, top views & others. This is a paid service & is available only to Pro members.

For the free account, only the followers & following is available

Page 13: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

WordpressWordpress AnalyticsAnalytics Wordpress provides a wealth of information about your posts like Views,

keywords, referrers, Clicks, Referrers, Comments, Followers, top posts & others.

Page 14: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

BloggerBlogger AnalyticsAnalytics Blogger provides info on posts like page views, traffic sources, posts,

audience & others. Google analytics can also be used with the blogger to find out more metrics related to your posts.

Page 15: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

Instagram, Google+, Flickr & Vine AnalyticsInstagram, Google+, Flickr & Vine Analytics Instagram, Google+, Flickr & Vine don’t provide complete analytics for the

users. Very little information in the form of number of followers, views, no. of loops & other details are available.

Instagram – No. of Followers & Following

Vine – No. of Followers, Following & Loops

Google+ - Followers & No. of Views

Page 16: Social Media Analytics - For Twitter, FB, Pinterest, Youtube, Slideshare, Linkedin, Tumblr, Flick, Wordpress, Blogger, Vine, Google+ & Instagram

Thank YouThank You