Social media analytics

Jan ZajacCEO, Founder @janekzajac !Jakarta, Oct 13th, 2014

OUR REPORTS

WHY PEOPLE DON’T USE ANALYTICS?

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Source: charts.indonesiamatters.com

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AND IF YOU WANT TO DISCOVER MORE…

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THEY TRUSTED US

FRAMEWORK FOR SOCIAL MEDIA ANALYTICS

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THE FRAMEWORK FOR SOCIAL MEDIA ANALYTICS

REACH

Users & views

How many people does your communication reach?

How often?

Reach & views

Contacts = views / reach

REACH & CONTACTS

Organic / viral / paid

TYPES OF REACH

NUMBER OF FANS / FOLLOWERS

ENGAGEMENT

Likes, comments, shares, retweets, favs, etc.

What is the reaction to your communication?

Do friends of your fans see it?

ENGAGED USERS

TYPES OF ENGAGEMENT

ENGAGMENT IN DAYS

ENGAGMENT IN HOURS

CONTENT

Effects of particular posts, tweets or movies

What are your best posts?

Which of them are viral?

TYPES OF CONTENT

BEST CONTENT

AUDIENCE

Demographics & influencers

Who are you communicating to?

How do they behave?

Demographics of reach vs engagement

REACH & CONTACTS

CUSTOMER SERVICE

Mentions, answers, speed of reaction

How do you react to signals from people?

Do you answer and how fast?

REACTION TO USERS’ POSTS

MOST IMPORTANT USERS’ MENTIONS

THE FRAMEWORK FOR SOCIAL MEDIA ANALYTICS

COMPARE & BENCHMARK WITH COMPETITORS

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OUR REPORTS

TIME FOR YOUR QUESTIONS

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Social media analytics

Jan ZajacCEO, Founder @janekzajac !Sign for free trial: www.sotrender.com