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ed marsh

Social media for technical communicators - Conduit 2016 #STCPMC16

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ed marsh

20+ year technical writer▪ currently associate @ major financial firm

stc ny metro newsletter editor

content creator▪ contentcontent.info

▪ content content podcast

drupal enthusiast

homebrewer▪ mmm beer

yes. here’s why.

duh.

you have a unique insight for fun and profit

find your niche! my unique insight

podcast

content aggregation site▪ also, because lazy.

employers noticed.

only if you don’t want to commit career suicide.

linkedin forums and pulse are opportunities to display expertise.

pulse

it depends.

recruiters may not be trying to reach just you, but your network.

yes, twitter.

yes, but.

news breaking

industry

coverage of conferences

follow industry thought leaders they’re self-promoting

they’re people — most of them will respond to you!

follow #hashtags #techcomm

#contentstrategy

become a content curator no-pressure way to put yourself out there. create value

create lists fellow techcommers

news sources

events

research what are your customers doing/thinking?

what are their pain points?

what are your competitors doing?

crowdsourcing anyone know why x is crashing when y?

what’s best practice for x?

you can answer questions, too!

twitter analytics

analytics.twitter.com

maybe. do you want your professional life mixed with your personal?

geek friends? yes.

if you’re a consultant or own a business, then adding a page is just another form of (free) advertising.(but also another place to maintain)

yeah.

self-promotion. duh.

chance to be creative! use analytics to define your niche never know where it may take you

podcast?

video?

conference presentation?

uh oh.

it’s not easy to build a followingtakes work!

privacy?yes, it’s an issue.

yes, please.

edmarsh.com

@edmarsh

edmarsh.com/podcast

contentcontent.info

http://www.linkedin.com/in/edmarsh/

http://www.slideshare.net/theedmarsh/

yes, please.