ed marshfor the stc ny metro chapter

20+ year technical writer▪ currently associate @ major financial firm

stc ny metro newsletter editor

creator▪ contentcontent.info

▪ content content podcast

drupal enthusiast

homebrewer▪ mmm beer

i’m not a social media expert.

yes. here’s why.

duh.

you have a unique insight for fun and profit

find your niche! my unique insight

podcast

content aggregation site▪ also, because lazy.

employers noticed.

what are mindtouch’s top 50 doing? twitter – every single one. linkedin blogging an unbelievable amount of self-promotion

http://www.mindtouch.com/blog/2014/04/25/top-50-most-influential-techcomm-experts-lets-connect-at-the-stc-summit-2014-techwhirl-or-writethedocs

only if you don’t want to commit career suicide.

linkedin forums and pulse are opportunities to display expertise.

pulse

it depends.

recruiters may not be trying to reach just you, but your network.

yes, twitter.

yes, but.

if you're introverted, create a persona no-pressure way to put yourself out there.

become a content curator

news breaking

industry

coverage of conferences

follow industry thought leaders they’re self-promoting

they’re people — most of them will respond to you!

networking

follow #hashtags #techcomm

#contentstrategy

create lists fellow techcommers

news sources

events

research what are your customers doing/thinking?

what are their pain points?

what are your competitors doing?

crowdsourcing anyone know why x is crashing when y?

what’s best practice for x?

you can answer questions, too!

twitter analytics

maybe. do you want your professional life mixed with your personal?

geek friends? yes.

if you’re a consultant or own a business, then adding a page is just another form of (free) advertising.(but also another place to maintain)

yeah.

self-promotion. duh.

it’s what we do.

blog post I wrote five years ago is still my biggest traffic. #$!$!%

podcast increased traffic to my about page by 187%

chance to be creative! use analytics to define your niche never know where it may take you

podcast?

video?

conference presentation?

uh oh.

it’s not easy to build a followingtakes work!

privacy?yes, it’s an issue.

yes, please.

edmarsh.com

@edmarsh

edmarsh.com/podcast

contentcontent.info

http://www.linkedin.com/in/edmarsh/

http://www.slideshare.net/theedmarsh/

yes, please.