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#NuvolaRosa #PinkCloudn u v o l a r o s a . e u
Social Media Management &Content Curation
Molchanova Natalia /natsilent
Don Tapscott, Author of Wikinomics @dtapscott
“ THIS IS NOT AN INFORMATION AGE. IT’S AN AGE OF NETWORKED INTELLIGENCE.”
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Social Media- websites and other online means of communication
that are used by large groups of peopleto share information and to develop social and professional contacts.
Random House Dictionary, © Random House, Inc. 2015.
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Social MediaSocial
living or preferring to live in a community rather than alone
Etymology: 16th Century: from Latin sociālis companionable, from socius a comrade, partner.
Random House Dictionary, © Random House, Inc. 2015.
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Social Media1978 - Bulletin Board System the first one that allowed users to sign in and interact with each other.
1995 - TheGlobe.comusers could interact in groups by interest and publish their own content
1997 - AOL IM and SixDegrees.com users could create their own profile and add friends
-Erik Qualman @equalman
“WE DON’T HAVE A CHOICE ON WHETHER WE DO SOCIAL MEDIA,
THE QUESTION IS HOW WELL WE DO IT.”
USE ALL THE SOCIAL MEDIA PLATFORMS!
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Houston, We’Ve Got a Problem…The 2015 edition of marketing social media technology landscape by ChiefMartec.com:
1,876 vendors 43 categories
-Coco Chanel
“A GIRL SHOULD BE TWO THINGS: CLASSY & FABULOUS”
#NuvolaRosa #PinkCloudn u v o l a r o s a . e u
Social NetworkingFocus on how to be social, not to do social.
- Joe Baer
- Brian Solis
“SOCIAL MEDIA IS MORE ABOUT RELATIONSHIPS, SOCIOLOGY AND PSYCHOLOGY,
NOT TECHNOLOGY.”
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You do not need networks. You need communities.
SO…
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1. Set a Goal
Be Social
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Set a GoalWhat do you want to get from social networing? Which Result?When?Why?
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2. Define your Partners
Be Social
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Your PartnersIt’s not necessairy your direct clients or partners.Who can help you?Who can promote you?Who can boost awareness?Who loves you? Who cares about you and/or your goal?
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3. Find where THEY ‘live’
Be Social
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Their ‘Habitat’Which networks do they use?Where it is easier to find or contact them?
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4. What do THEY love?
Be Social
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People do many things. Not only work.
What are their favourite hobbies? Religious and politics view? Causes They care about? Sports? Music? Films? VIPs?… Whatever.
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5. What can YOU give THEM?
Be Social
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What can YOU do? Be realistic. How much time do you have?What budget?Do you have a team or are you alone?WHAT can you do?How often?How long?
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6. Build relationships
Be Social
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Make THEM love youDialogue. Mention. Invite. Engage. Be open.Ask and aswer. Help.Share nice things. Make others smile.Be polite. Be kind. Be generous. Be natural. Be true. Be credible.
You’ll never manage to appear someone you’re not.
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7. No Mercy to Bad&Useless
Be Social
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8. Smile. You are designed to.
Be Social
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Search like a PRO
…AND EVERYWHEREELSE
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Search like a PRO
Pay attention to the words you use. If you do not find something, change a word, use a synonym, another adjective, an idiom. Try. Often people name things in a weird way.
#NuvolaRosa #PinkCloudn u v o l a r o s a . e u
Collect. File. Index.Your content is your kingdom. Rule it like a king. Keep it clean like a queen.
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Collect and Share
…Whatever suits YOUR content and needs
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Sharing is Caring
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FacebookDo not facebook your problems. Face them.
-Erik Qualman @equalman
“I WISH I WERE LIKE FACEBOOK;BEING ABLE TO 'LIKE' AND 'SHARE' EVERYTHING
I GET.”
#NuvolaRosa #PinkCloudn u v o l a r o s a . e u
TwitterAlone we can do so little; together we cand do so much.
- Helen Keller
- Jay Baer
“ACTIVATE YOUR FANS,DO NOT JUST COLLECT THEM LIKE BASEBALL
CARDS”
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Do not overuse hashtags. Not more than 3 in 1 post.
#NuvolaRosa #PinkCloudn u v o l a r o s a . e u
Google+If you are not on the first page of search resultsyou do not exist.
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Google+
It is Google. Deal with it. So YouTube is.
THANK YOU! :)
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LinksHow many social networks exist?http://theviralityagency.com/blog/do-you-have-any-idea-how-many-social-networks-exist/
The history of social Networkinghttp://www.digitaltrends.com/features/the-history-of-social-networking/
Marketing Tecnology Landscapehttp://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/
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Natalia Molchanova
In/nataliamolchanova
Visual Communication and Content Strategy
natsilent
n u v o l a r o s a . e u
Milan, May 19-20-21 2015
# N u v o l a R o s a# P i n k C l o u d
