SOCIAL MEDIAMARKETING

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With the recent Google algorithm changes,content generation, publishing, and bloggingare the keys to ranking a site and drivingtra�c. Through careful management, yourbusiness can reap the bene�ts of constantcontent.

Social Media Marketing is an important part of any business,large or small. As social media develops, businesses are �ndingnew and innovative ways in which to sell products and attractcustomers. Can you a�ord to ignore a possible revenue stream?

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virginiaseo.org https://www.virginiaseo.org/blog/social-media-marketing-what-your-competition-can-teach-you/

Social Media Marketing: What Your Competition Can Teach You

Is your company looking to create a Social Media Marketing (SMM) strategy, or simply redesign the one youalready have in place? Doing this can at times be quite daunting, but it doesn’t have to be. Looking at what yourcompetitors are doing will go a long way in helping your company have a successful marketing campaign onSocial Media.

Here are 5 easy ways to improve your company’s strategy, and keep up with the competition.

1.Research Your Competition : If your competition is usingsocial media, you should be as well. If they haven’t yet movedinto the social media arena, this is a chance for yourcompany to seize an opportunity and take advantage of all ofthose missed potential clients by filling the gap and giving theconsumer or client exactly what they may be looking for.

2. Gaps in the Market: Identifying a gap through marketresearch, gives your company an opportunity to step up andshine in that area. A gap in the market could also be identifiedif a competitor is not utilizing specific social media sites.Remember, the more your company puts into Social MediaMarketing, the more exposure and chance for word of mouthadvertising your company gets.

3. What works for the other company: Analyzing what marketing and customer relations strategies are workingfor the competition is a quick and easy way for your company to identify gaps in your own standards or protocolfor handling these things. Look at how the competition is interacting with its customers, and how they areresponding to both positive and negative comments.

4. Stand out from the rest: To re-work or establish your company’s strategy, first look to your competitors. Howare they setting themselves apart from their competitors? How are they shining above the rest? Armed with this

information, you can mold your company’s social media identity and rise to the top of your industry.

5. Use the tools available to your advantage: There are many resources available online to track and analyzehow your competition is doing throughout the net. Tools like Rival IQ, Facebook Pages to Watch, Twitter Counter,Who’s Winning in Social and various tools from Simply Measured allow you to get a step up on the competition.Even one of these tools will put your company ahead of where they are today.

Chris Dill

SEO Expert at Virginia SEOChris loves web design, marketing, and anything on a computer. He is the creator and author ofThe Dill Design, a local Virginia web design company. Chris just finished his MSIS and is anetwork engineer.Find out how to increase your website traffic by 200% or more!Our simple actionable tips will help your blog or small business website grow and help to drive more business andconversions!