SOCIAL MEDIA MY STORY AND YOUR STORY

Presented by

Sivakumar.S

CEO of iSource

My Story and Social Media

My Entrepreneurial Dream

• My Dads Failure as Businessman – Investment is the Culprit

• Crazy Dotcom Times and Dotcom biz burst

• Birth of My Source as iSource – Single person company into web and SEO biz

• Lead Generation Biz using Social Media Marketing

• Full Fledged BPO/KPO• 5 Offices in India and 2 in

US.• 300+ people 5$ Million

turnover Company

Bootstrapping Advantage

• Shared office• No Money• Used Interns• Not even basic Telecom Infrastructure

• Social media to the rescue

What is Social Media

Social Media Types

• Social Networks - Services that allow you to connect with other people of similar interests and background.  Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.

• Bookmarking Sites - Services that allow you to save, organize and manage links to various websites and resources around the internet.  Most allow you to “tag” your links to make them easy to search and share.  The most popular are Delicious and StumbleUpon.

• Social News - Services that allow people to post various news items or links to outside articles and then allows it’s users to”vote” on the items.  The voting is the core social aspect as the items that get the most votes are displayed the most prominently.  The community decides which news items get seen by more people.  The most popular are Digg and Reddit.

Social Media Types• Media Sharing - Services that allow you to upload and

share various media such as pictures and video.  Most services have additional social features such as profiles, commenting, etc.  The most popular are YouTube and Flickr.

• Microblogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates.  The most popular is Twitter.

• Blog Comments and Forums - Online forums allow members to hold conversations by posting messages.  Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post.  There are MANY popular blogs and forums.

Social Media Security Concerns

Raise Awareness for ALS.

The Hindu Situations VacantDead

•  39% of hiring managers and HR professionals use social media sites to research job candidates

•  43% have found something that cause them NOT to hire that candidate. Inappropriate photos or info (50%) Drinking or drugs (48%) Poor communication skills (30%) Discriminatory comments (28%) Lied about qualifications (24%)

Social Media is a Recruiter’s Best Friend 

Social Media is a Recruiter’s Best Friend 

•  19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate  Conveyed a professional image (57%) Show s/he was well-rounded (50%) Great communication skills (43%) Great references given by other (38%) 

Student Entrepreneurship • Mark Zuckerberg• Michael Dell• Bill Gates• Larry Page and Sergey

Brin- ?????? Shuld I mention?• Steve Wozniak - Apple• Bo Peabody – Tripod• Marc Andreessen – Netscape• Faisal I. Farooqui –

MouthShut.com• Nishanth Chandran – EBS.com -

Chennai• Phanindra Sama – RedBus.in• Aswin Ramesh – Synup.com 16

yrs old starter Chennai

Entrepreneurship @ College

Google Adsense – Make Money

Social Media for Business• A Business Angle:

• Social Listening Software – Radian6• Social Conversation Software - Twitter• Social Marketing Software - HubSpot• Social Analytics Software – Google Analytics • Social Influencer Software - Klout

Making Career out of Social Media• Using Social Media for Good Ask for recommendations

Don’t be afraid to connect & network with potential businesses, professionals and industry leaders Follow on Facebook Use Twitter lists Create a G+ circle Search hashtags, LinkedIn Groups Showcase hobbies, awards, special projects, causes you support Don’t hesitate to let your personality shine through

Social Media Lead Harvesting

Web Analytics Specialist

(e.g., Google Analytics, Omniture, Webtrends, Alexa, comScore), Adobe

SEO (Search Engine Optimization) Specialist

Social Media Strategist/Manager• Based on company or department goals, defines a high

level plan for social media engagement ex: thought leadership

• Who executes social media for a product, topic or channel (ex: social media portion of a campaign)

• deals with platforms that handle video and audio files and streaming

Social Intelligence Professional • studies and reports on what is happening with your social

channels, content and audience (ex: sentiment of audience)

Blogger•  writes blog posts, might be a percentage of another job

such as product marketing manager

Social Media Events Manager•  the person who social media at physical events and

organizes on line social media events (ex: Twitter chat)

Social Media Policy Manager•  typically large companies, defines and enforces social

media policy

Community Manager/Moderator•  responsible for the health of a community branded or

public where health means good discussions and questions getting answered

• makes sure users are following the rules (ex: no fowl language) and helps users with questions about the functionality of the forum, often out tasked because this should be a 24 x 7 job

Content Strategist/Manager• this position can exist outside of social media and sets a

plan for content such as voice and matching content to the buying cycle

• often a former journalist, produces content based on the plan, might also be a blogger

Beware• Keep in Mind... “The internet is written in ink” Social media

moves fast, and you don’t want to become the next Buzzfeed sensation Be prepared to stand behind anything & everything you publish online Words used aren’t the only thing that matters; spelling and grammar are important, too, as do photos you post 

Crazy Social Media Job Titles

1. Social Talent Optimisation Strategist

2. Social Solutionist

3. Social Media Profit Mechanic

.4. Dynamic Social Innovator

5. Social Media Rockstar

6. Community Wizard

7. Executive Social Media Architect

8. Social Media Engager

9. Social Inventor

10. Community Management Pro

11. Superior Social Tactician

12. Social Mediaholic

13. Digital Achiever

14. Social Visionary

15. Community Director

16. Social Mercenary

17. Specialist Chat Marketer

18. Social Wrecking Ball

19. Social Media Wing-man

20. Community Operator

21. Social Media Composer

22. Social Performer

23. Digital Marketing Constructor

24. Social Marketing Guru

25. Epic Social Manager

26. Social Media Assassin

27. Digital Engineer

28. Social Media Overlord

29. Digital Demigod

30. Social Media Ninja

31. Digital Marketing Magician

32. Brand Warrior

33. The Social Media Badass

34. Social Media Vixen

35. Social Sensei

36. Chief Thinker

37. Chief People Herder

38. Social Alchemist

39. Head of Interactions

40. Chatter Monkey

41. Community Data Guerrilla

42. Social Media Swami

43. Public Happy Maker

44. Brand Champion

45. Conversation Manager

46. Social Media Czar

47. Tweeter

48. Youth Marketing Manager

49. Social Media Maven

50. Thoughtsmith

51. Social Marketing Originator