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Social Media & ScienceBridging the Gap
Data Types
Scientific Data
PRECISE
CONTROLLED
REPLICABLE
PEER REVIEWED
BIG Data
VAST
UNCONTROLLED
COMPLEX
COSTLY
Social Data
GLOBAL
PERSONAL
EMOTIVE
CONNECTED
Social Data
Tools
YOUTUBE
TUMBLR
Outcomes
MEANINGFUL
EFFICIENT
COMMUNITY
ADVOCATES
Approach
AUTHENTIC
CONSISTENT
CREATIVE
STRATEGIC
1 2 3
Inform Engage
MStranslate
Share
FocusesCURATE & COMMUNICATE
INFORM & EDUCATE
CONNECT & ENGAGE
SHARE & SUPPORT
Considerations & Approach
vsFACEBOOK TWITTER
Closed communities
Reflection of self
Reaffirm & renewrelationships
Driven by interest
"Detached Connections"
Available anonymity
Flexible content
Visual Content
Enhanced engagement
Restricted content
Fight for Exposure
Limited engagement
We Are Growing! Twitter
Established - October 2012Followers - 1,200Tweets - 974Follower : Tweet - 1 : 1.23
Established - October 2012Likes - 234Best Post Reach - 938 peopleAverage Post Reach - 90 people
We Can Help YouRAISE YOUR PROFILE
EXTEND YOUR REACH
ATTRACT NEW SUPPORT
IMPROVE RESEARCH EFFICIENCY
PROMOTE TRIALS / EVENTS
You Can Help Us
CREATION OF CONTENT
CONNECT US WITH 'FRIENDS'
ACT AS ADVOCATES
SUGGEST FUNDING / SUPPORT SOURCES
The FutureTECHNOLOGY IS NOT THE SOLUTION
SOCIAL DATA IS INVALUABLE
COLLABORATION BEATS ISOLATION
INNOVATION IS ESSENTIAL
Connectwww.twitter.com/MStranslate
www.facebook.com/MStranslate
www.mstranslate.com.au
