Embed Size (px)
DESCRIPTION
KPLA Spring 2014 Conference presentation
Citation preview
Social MediaSwiss Army Knife
Bobby Webb
Virtual Librarian
Lexington Public Library
“Distracted from distraction by distraction”
– T. S. Eliot, 1936
Source: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
“Distracted from distraction by distraction”
– T. S. Eliot, 1936
Source: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
“Distracted from distraction by distraction”
– T. S. Eliot, 1936
Source: http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx
How tokeep up?!?
Take advantage of free tools that help you:
OrganizeScheduleAutomateRepurpose
“Committed to the power of the link”
Shortens links Example:
www.hbook.com/2014/01/news/awards/reviews-2014-newbery-award-winners
becomes…
bit.ly/1eaM9P7
Saves and bundles links Tracks clicks
bit.ly
“The leading social media dashboard”
Social media management system for:
Collaborating Scheduling Reporting
Free version includes basic features
Facebook, Twitter, LinkedIn, Google+ integration, plus optional apps for other platforms (YouTube, Flickr, Tumblr, etc.)hootsuite.c
om
“Put the Internet to work for you”
Allows you to create automated tasks (recipes) that connect your online accounts (channels)
Each channel has: Triggers (If this…) Actions (…then that)
Still in beta, “premium” version is coming
ifttt.com
“Easiest way to post on social media”
Automatically spreads your posts throughout the day to designated platforms
Twitter, Facebook, LinkedIn, App.net, Google+
Free version allows one connected account per platform and basic scheduling
Browser extension can be used to easily add content to Bufferbufferapp.
com
“You publish. We deliver.”
dlvr.it
Syndicate your content by automatically publishing to multiple platforms
Routes connect: Sources (RSS, email) Destinations
Publish to Twitter, Facebook, LinkedIn, App.net, Status.net, Tumblr, MySpace, Delicious
Twitter is paid source; Google+ and LinkedIn Company pages are paid destinations
ReduceReuseRecycle
Put your tools to work:Schedule when necessaryAutomate when possibleRepurpose content across multiple platforms
(But don’t overdo it)
But wait, there’s more… Further reading
8 Incredible Tools To Boost Your Social Media Productivity
9 Essential Social Media Productivity Tips for Super Smart Marketers
6 More Social Media Tools To Make Your Life Easier
10 Best Social Media Management Tools
Social MediaSwiss Army Knife
Bobby Webb
Virtual Librarian
Lexington Public Library
