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…things you can’t ignore anymore!!!
2015Social Media Trends
forVoice Actors
…”student”…not “expert”
Dave Courvoisier
THE BIG FIVE:Facebook
TwitterYouTubeLinkedIn
(Up ‘n’ Comer: SnapChat)
…the basics
COMPLETE YOUR PROFILE
POST REGULARLY
ENHANCE PICS/VIDEO (HyperLapse)
ASK QUESTIONS IN CAPTIONS
USE HASHTAGS
BE RELATIONAL (Connect/Collaborate)
FOLLOW / BE FOLLOWED
• Max out your profile (esp. LinkedIn)
• Don’t be confrontational -- be helpful
• Have a goal…stick with it (time yourself)
• Pay it forward. Include:
• Links
• Pics
• Video
• One concise thought (attention spans are…uh…short)
• Be genuine, generous, and consistent
…the basics
Your website should be responsive, i.e. viewable on
• any device
• any screen,
• any size
• any phone
• any tablet
• any browser
MOBILE, MOBILE, MOBILE
•90% of American adults have a cell phone
58% of American adults have a smartphone
•42% of American adults own a tablet computer
MOBILE, MOBILE, MOBILE
• The average mobile user engages with theirmobile device 200 times per day
(2 hrs, 21 mins/day)
•85% say mobile devices are a central partof everyday life
91% say that access to content is very important
MOBILE, MOBILE, MOBILE
• Engaging
• Unique
• Fresh
• Original
• MultiMedia
• Share-able
• Has Shelf-Life
• Personal / Sociable
“CONTENT”
PICTURES, MOVING PICTURESGRAPHICS, VISUALS, MOVIES,
VIGNETTES, CLIPS, SHOTS, PICS, GRAPHX
…even charts, infographics, pie-charts,venn diagrams, arrows, boxes, lists, arrows, circles, scenes, or acccents
Dave’sContent Strategy
BLOG
What has the greatest potential for
ROI
On my Voice-Over Business???
That’s nice, Dave…BUT…
LinkedIn332-MILLION MEMBERS GLOBALLY
Maximize your profile…no REALLY!!!
Give, Get recommendations
Endorsements? (meh)
Post Video, Audio
Post Content
Use “@” Mentions (powerful!) – also Hashtags (FB too)
• Stimulates relationships• Keeps you visible• Encourages Reciprocity• Builds Word-of-Mouth• Generates interaction
Why LinkedIn Mentions?
LinkedIn332-MILLION MEMBERS GLOBALLY
Join groups, participate in groups, start groups, follow groups
Be in the conversation (use email notifications)
Engage!!!
FREE!!!
ADS
METRICS
CONTENT MARKETING & Management
INFLUENCE MARKETING
Newsletters
BLOGS
Social Media Marketing
Build Meaningful Relationships (be a giver)
Merge Passion with Social Purpose Beyond Profit (hilite your customers)
Understand What Customers Crave (hang out where they hang out)
6 Habits of SuccessfulSocial Media Marketers
Connect and Collaborate (involve your clients)
Keep Money-Making Activities in Sight(What will make the greatest impact on the health of your
business?)
Track, Measure, Adjust your efforts(keeps you focused on your goals)
6 Habits of SuccessfulSocial Media Marketers
http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/
Used by 92% of online adults
61% of them use it daily……for an average of
13 hours weekly
Click-through rates that are 6-times better than social networks
Sees a average 94% return on investment…CampaignMonitor.com
Use Filters, Settings, Configs
Take advantage of extensions, plug-ins, add-ons(Nimble, Rapportive, BombBomb)
Use as To-Do List(Boomerang, Evernote integration)
Make Email your Contact/Storage/Content Mgmt system
Build Email lists with automation (Constant Contact, Zapier, IFTTT)
(http://goo.gl/WcrdDk)
Maximize your Signature (VoiceZam)
Managing Email
20 minutes, 5 times-a-day
Have goals & deadlines… stick to them
Email and smartphone notifications
Filters and permissions
Set priorities, Make choices, make sacrifices
Play or work?...or combination?
Marketing or relief?
Community?
Managing your time…
Twitter Blog
LinkedIn Blog
Google+ Communities(SocialMedia VO)(VoiceOver Blogs)
LinkedIn GroupsSocial Media for Voice Actors
Rates X 2
FaceBook Groups
Keeping up…
RSS Feeds (Feedly & FeedSpot)
Mashable
Social Media Today
Social Media Examiner
HubSpot
CopyBlogger Blog
DuctTape Marketing Blog
anything by Gary Vaynerchuck and Chris Brogan
Keeping up…
Amazon link to buy book click here
• World-Voices Organization
• WorldVO.org or World-Voices.org
WoVO
“We Speak For Those Who Speak For a Living”
