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Nonprofits have a story to tell and visual social media, when used strategically, can be key in broadcasting a story in a way that will educate and emotionally connect people to a nonprofit's cause. Social media channels like Facebook, Instagram, Pinterest, Twitter and Google+ can be great communication channels to tell your story to raise awareness and increase engagement. Instagram, Pinterest and YouTube are three very visual channels. There is a strategy for use with each of these social platforms. I was asked to speak about Instagram and G+ Hangout basics and strategies for nonprofits. These slides are key points that I expanded upon during the presentation.
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Visual Storytelling for Nonprofits
Tell your story with content, visuals, video
Donna Gilliland, Founder of MOSTSocial
Visuals are processed
by the brain 60,000
times faster than text.
Source: The Power of Visual Storytelling
Studies show that today’s
adult attention span is between
2.8 and 8 seconds.
Viewers spend 100% more time on pages with videos.
Viewers are 85% more likely to purchase a product after watching a product video.
Posts with videos attract three times more inbound links than text posts.
Statistics source: The Rise of Visual Storytelling by Ekaterina Walter and Jessica Gioglio
Video Insights
Fastest growing site globally
Examples of Nonprofits Using Instagram to visually tell their story.
Instagram Visibility Tips:Strategically hashtag your photos
Follow and engage with influencers
Engage with others on Instagram
• Bio• Photo• Provide an overview of your mission• Use a URL to link back to your Web site• Hashtags
• Photos• Geotagging• Always caption. Tell more of your story in the
description. Use Hashtags• Hashtag
• Campaign/Organization specific.• Based upon what Donors might be searching.
• Story Telling• Use the descriptions section to expand on the story
about the photo.
Instagram Strategies
Event Strategies
• Instagram Moment’s – video key moments• Use Hashtags unique to your non-profit and
cause.• Cross pollinate • Share to Facebook and Twitter
Let’s Talk G+
According to Alexa.com rankings
Top 3 most searched sites on the web!
Practical Insights
Worry that you aren’t using Google+ to broadcast about your nonprofit and potentially reach a larger audience through engagement and content that tells a story. • Potential donors are searching Google.
• Google+ posts are indexed by Google.
Stop worrying that your donors are not on Google+.
Google+ is Integrated into Google Searches
Practical Insights
Google LOVES what is its own! Family takes care of family!
G+ and YouTube belong to GoogleIt’s a family affair!
Practical Insights
Tightly IntegratedG+ and YouTube
The Hangouts feature is a POWER tool for face-to-face engagement, content and
increased opportunities to be found in Google searches.
G+ is rich with FREE tools
FREE Tools
An HOA is Free live streaming video.
Hangouts vs. Hangouts On Air
Hangout Strategies• Face-to-face with Donors• Volunteer collaboration.• One-to-one consults.• Training sessions.
• Share files. Integrates with Google Drive.• Share your screen.
While you are hanging out, you can…
Relationships * Visibility
10 panelistsUnlimited number of attendees.
Broadcast from your Profile page or Business page.
Records to your YouTube channel.
Records to your page.
Hangouts On Air Overview
Broadcast a telethon to raise money.
Create a regular show around a campaign.
Hangouts On Air Strategies
Broadcast your live events. Interview
donors.
• Campaign awareness• Pre and Post event
conversations.• Event is shareable by others.• Connects to an attendees
Google calendar.
Promotion BenefitsPromote with an Events Page
Promote Your HOA Event
Event page benefits…• Watch• Live• Post event
• Comment• Pre• During• Post
• Share• Pre event• During• Post
Event Page Benefits
Event Page Basics
Step 1:
Step 2:
Starting from your page (Profile or Business)
Event Page Basics
Sneak Preview: Event Movie Trailer
Event page
power tip!
Note: the default without an inserted movie trailer is a countdown clock.
Event Movie Trailer
Movie trailer
Event Form Basics
HOAs Record to Your YouTube
HOAs Record to Your YouTube
Public• Searchable within G+ &
YouTube– TIP: descriptive titles are key
to being found.
• Anyone can find and watch.
Private• Not publically promoted on
G+.• NOT searchable on YouTube
– Marked as unlisted
Hangouts: Public vs. Private
HOA: Public vs. Private
Cameraman
• Hide someone in a Hangout on Air
• Change a participant's audio or video feed
Q&A
• Collect questions from viewers pre and post Hangout
Control Room
• Mute/Unmute a person's audio.
• Mute/Unmute a person's video
Showcase
Share external links • Content• Web site• Donation page
HOA Apps
Hangouts are budget friendly
Hangouts are FREE
Getting setup to broadcast• YouTube channel• Google+ profile or page
Equipment and software• System requirements
– browser, operating system, processor and bandwidth as outlined by Google.
• Hangouts Plugin• Webcam• Headphone with a built-in
microphone. (USB is best)
Getting Started
• 3-point lighting.• USB Webcam and Headset.• Hard wire rather than wireless.• Start NOW segmenting your
customers into G+ Circles.
Doable Power Tips
Equipment Tips
Resource: Google Hangouts Help Center
http://www.google.com/nonprofits/onlinebasics/
• Start outside G+ first by making a list.• Your target markets• Make a list of the circle types that you want to group
people within.• Donors• Volunteers• News reporters
• Dive in slowly• Watch and participate in Google+ Hangouts• Test the waters with friends using a standard Hangout.
• Get ready for business• G+ Profile (it’s your business card)• Build a business page for you non-profit
Action Plan
Our newest division is MOSTSocial. We help small businesses tell their visual story using Instagram, Pinterest, Google+ Twitter and Facebook.
We also help you tell your professional story on LinkedIn.
NEW Division…
![Visual storytelling [storytelling matters]](https://img.pdfslide.net/doc/110x75/54b865614a795970478b4802/visual-storytelling-storytelling-matters.jpg)
