Social Tools to Super-charge Your Strategies

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  • Social Tools to Super-Charge Your Strategies

    Emma Still - @mmstll2.24.2015

  • 2015 Seer Interactive All Rights Reserved Page #

    Why are social tools important?

  • Tools allow us to connect more meaningfully with otherson the web.

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    Strong connections

    Mutual connections

    Influential connections

    Shared interests

    Meaningful connections

  • 2015 Seer Interactive All Rights Reserved Page #

    Strong connections

    Mutual connections

    Influential connections

    Shared interests

    Meaningful connections

  • 2015 Seer Interactive All Rights Reserved Page #

    Strong connections

    Mutual connections

    Influential connections

    Shared interests

    Meaningful connections

  • 2015 Seer Interactive All Rights Reserved Page #

    Strong connections

    Mutual connections

    Influential connections

    Shared interests

    Meaningful connections

  • 2015 Seer Interactive All Rights Reserved Page #

    Age

    Geo

    Household income

    Personas

    Meaningful connections

  • Allow us to focus strategies more intelligentlyand efficiently.

  • 2015 Seer Interactive All Rights Reserved Page #

    When to post

    How to post

    Intelligence + efficiency

  • I should tweet more at noon

  • I should post more on Thursday at 8pm

    Light gray = my followers engagementBlack = my posting

  • 2015 Seer Interactive All Rights Reserved Page #

    When to post

    How to post

    Intelligence + efficiency

  • 2015 Seer Interactive All Rights Reserved Page #

    When to post

    How to post

    Buffer

    Tweetdeck

    Hootsuite

    Intelligence + efficiency

  • Allows us to determine what strategies are working and what strategies arent.

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    Traffic

    Engagement

    Shares

    Refine strategy

  • 2015 Seer Interactive All Rights Reserved Page #

    Traffic

    Engagement

    Shares

    Refine strategy

  • 2015 Seer Interactive All Rights Reserved Page #

    Traffic: organic, referral, social

    Engagement

    Shares

    Refine Strategy

  • 2015 Seer Interactive All Rights Reserved Page #

    Establish meaningful connections

    Bring intelligence + efficiency to strategy

    Refine strategy

  • 2015 Seer Interactive All Rights Reserved Page #

    tools data-driven decisions opportunities for innovation

  • Questions?

  • AppendixBoard Deck PinterestBuzzsumo Twitter, Facebook, LinkedInCircle Count Google+Demographics Pro TwitterFacebook Insights FacebookFollowerwonk TwitterIconosquare InstagramTrueSocialMetrics - multiple networksTwtrland primarily Twitter