Social Tools to Super-Charge Your Strategies

Emma Still - @mmstll2.24.2015

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Why are social tools important?

Tools allow us to connect more meaningfully with otherson the web.

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• Strong connections

• Mutual connections

• Influential connections

• Shared interests

Meaningful connections

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

• Strong connections

• Mutual connections

• Influential connections

• Shared interests

Meaningful connections

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

• Strong connections

• Mutual connections

• Influential connections

• Shared interests

Meaningful connections

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

• Strong connections

• Mutual connections

• Influential connections

• Shared interests

Meaningful connections

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

• Age

• Geo

• Household income

• Personas

Meaningful connections

Allow us to focus strategies more intelligentlyand efficiently.

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• When to post

• How to post

Intelligence + efficiency

I should tweet more at noon

I should post more on Thursday at 8pm

Light gray = my followers’ engagementBlack = my posting

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• When to post

• How to post

Intelligence + efficiency

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

• When to post

• How to post

• Buffer

• Tweetdeck

• Hootsuite

Intelligence + efficiency

Allows us to determine what strategies are working and what strategies aren’t.

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• Traffic

• Engagement

• Shares

Refine strategy

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• Traffic

• Engagement

• Shares

Refine strategy

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

• Traffic: organic, referral, social

• Engagement

• Shares

Refine Strategy

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• Establish meaningful connections

• Bring intelligence + efficiency to strategy

• Refine strategy

© 2015 Seer Interactive • All Rights Reserved • Page ‹#›

tools data-driven decisions opportunities for innovation

Questions?

AppendixBoard Deck – PinterestBuzzsumo – Twitter, Facebook, LinkedInCircle Count – Google+Demographics Pro – TwitterFacebook Insights – FacebookFollowerwonk – TwitterIconosquare – InstagramTrueSocialMetrics - multiple networksTwtrland – primarily Twitter