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Using
Hashtagsin Twitter marketing
Jan Zajac
CEO, Sotrender@janekzajac
#HASHTAG
Inherent part of
communications
Helps label
trending topics
Follow trending #
It makes your brand look more social
Great opportunity for raising brand
awareness
Use those that fit your strategy
& product
How others did it
Listerine used #worldcup
efficiently
Whole campaing centered
around the event
1-2 hashtags per tweet
Refer to your brand or product
Make it simple
Create specific hashtags for
your campaigns
CREATING YOUR OWN #
HTC created very specific
hashtag
It’s relevant (acutally it’s a
smartphone name)
Impossible to mistake with an
y other brand
How others did it
Keep your communication consistent
Use only relevant hashtags
Don’t spam
Know what hashtags your competitors use
Make them straight to the point and simple
Tips for using #
We will help you improve the results for
Social media analytics & actionable tips
Tailored recommendations
Fast & easy reporting
Advanced analytics
Competitors tracking
Workflow management
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Full article available on our blog:
http://blog.sotrender.com/2014/10/how-to-use-hashtags/
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Jan Zajac
CEO, Sotrender@janekzajac
