Successful small businesses must promote themselves in a clear and effective manner online. To discover what other businesses are doing and learn from their challenges and successes, SMBs are increasingly turning to online business directories for networking opportunities and best practices. One such directory, Manta, helps small businesses get the visibility they need to succeed in today’s competitive market. Driving 20 million unique monthly visitors and 30,000 monthly new business signups, Manta is a highly trafficked destination for customers to find products and services from local businesses across the US. They give businesses the chance to build their brand presence, reach new audiences, showcase products and services, and connect with other businesses.
- 1. Success Story:MantaSUCCESS STORY: MANTADrives sitevisitors andsignups viasocial contentCreates contentvia materialsourced on socialBoostsengagementvia socialcampaignsImprovescustomerexperience viasocial monitoringUsing Content Marketing to Support SmallBusinessesSuccessful small businesses must promote themselves in a clear andeffective manner online. To discover what other businesses are doing andlearn from their challenges and successes, SMBs are increasingly turningto online business directories for networking opportunities and bestpractices.One such directory, Manta, helps small businesses get the visibility theyneed to succeed in todays competitive market. Driving 20 million uniquemonthly visitors and 30,000 monthly new business signups, Manta is ahighly trafficked destination for customers to find products and servicesfrom local businesses across the US. They give businesses the chance tobuild their brand presence, reach new audiences, showcase products andservices, and connect with other businesses.We learned how content marketing and social media has helped Mantaeducate customers and nurture online communities.
2. SUCCESS STORY: MANTAHow to Engage with Communities using ContentMarketingAs an online directory, Manta acts much like a hub for businesses,but to ensure they stay connected and engaged with their currentand future customers, they require an active social media presence.Mantas main social media objective is to build and maintain a strongrelationship with anyone who wants to engage with themand withnearly 80,000 dedicated followers and millions more in their onlinecommunities, their focus on building a trusting relationship is payingoff.Sourcing and Sharing Daily Nurture Content to Educate SmallBusinessesTo help small businesses profit, connect, and grow, Manta has a well-organizedcontent calendar full of educational material. Sourcing dailycontent to schedule ahead-of-timealongside daily tips, blog posts,and community-generated highlightscan be challenging. Manta alsorefers to Hootsuites Suggested Content (BETA) feature to sourcerelevant content that will resonate with their audience.Small business owners tell us what they want, says Harmon. WithHootsuite Suggested Content, we can search for SMB-relatedterminology for different industries and then share that sourcedcontent from other publications to add extra value and reach newaudiences.We use socialmedia as anessential channelto engage withsmall businessesand maintain ourreputation as a go-toSMB resource. Beinga trusted onlineresource helpsdrive unique sitevisitors and increasesmall businessengagement.Heather Harmon,Public Relations Manager, Manta. 3. SUCCESS STORY: MANTABoosting Small Business Engagement with Social MediaCampaignsSocial media campaigns boost Mantas engagement substantially.In 2013, they launched a summer campaign on social media calledthe Small Business Love photo contest. 2014s summer campaignencourages users to share their best business advice through thehashtag #MantaBestAdvice, and vote for their favorite advicethe topsubmissions of which will create a sharable ebook. This motivational,customer-generated content encourages social sharing and builds acollaborative, supportive community of small businesses.Managing Marketing Content and Social Media CommunityWith such a large community driving a tremendous amount of monthlytraffic, Manta needs to coordinate and organize their social mediaefforts so that users who want to reach them, can. Hootsuite allows usto get a great birds eye view of all the social networks, conversations,and content that revolve around our brand and customers, sharesHarmon. From monitoring multiple hashtags such as #smallbiz and#MantaBestAdvice in dashboard, to managing social on-the-go withHootsuite Mobile, Manta doesnt miss a Tweet. Not only are theyactive online, theyre quick to respond, highly engaged, attentive, andpersonable.For both Manta and many of the small businesses that they serve,content marketing is an essential part of their social strategy. By planningahead, businesses can schedule superior content in advance and focusdaily efforts on engaging with customers in real-time. Strategizing ahead-of-time enables Manta to focus on becoming a thought leader andreliable go-to resource for small businesses. Because Manta is engaged,approachable, and friendly, theyve created a supportive environment forbusinesses to learn from, flourish, and grow.Start developing your brand on social mediaby signing up for Hootsuite Pro today.We know whatcontent works bestwith our audienceand how weredoing on socialmedia thanks totrackable ow.ly linksand reports thatshow engagement,sentiment, and linkclick-through,Heather Harmon,Public Relations Manager, Manta.