Success Story: PureMatter

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As a thriving agency, PureMatter has to organize, manage, and stay on top of their more than 10,000 sales contacts. That’s why the agency relies on Nimble for Customer Relationship Management (CRM) as a place to capture and organize deals, opportunities, and contacts. And because 80% of their relationships are built on social media, they’ve combined Hootsuite’s social media management capabilities with Nimble’s CRM functionality—all in one dashboard with the Hootsuite app.

Text of Success Story: PureMatter

  • SUCCESS STORY: PUREMATTER

    15% decrease in time and resources spent

    on sourcing and sharing content since

    using Hootsuite

    15% increase in sales since integrating

    Hootsuite and Nimble

    80% of potential sales contacts

    managed through Hootsuite and

    Nimble

    Closed a contract worth nearly

    $1 million with the help of Hootsuite

    and Nimble

    Success Story:

    PureMatter

    The 5 Actions PureMatter Agency Took to Close a Million Dollar Deal The market for social agencies is fast paced and highly competitive. What sets agencies apart boils down to the strength of their online customer relationships and the ability to adapt, combine new technologies, and close deals.

    As a thriving agency, PureMatter has to organize, manage, and stay on top of their more than 10,000 sales contacts. Thats why the agency relies on Nimble for Customer Relationship Management (CRM) as a place to capture and organize deals, opportunities, and contacts. And because 80% of their relationships are built on social media, theyve combined Hootsuites social media management capabilities with Nimbles CRM functionalityall in one dashboard with the Hootsuite app.

    PureMatter social agency has certainly built strong client relationships on social media. As a social agency, everything we do revolves around engagement on social media, shares president and CEO of PureMatter, Bryan Kramer. We have more conversations on Twitter than in email.

  • SUCCESS STORY: PUREMATTER

    We connected with Kramer to discover how he and the PureMatter team use Hootsuites Nimble app to:

    1. Identify key contacts2. Listen and engage3. Build relationships4. Nurture leads for sales5. Close deals We recently closed a contract worth just under a million dollars, says Kramer. While the relationships are the reason for closing, we wouldnt have been able to engage, track, and nurture the relationships without the combination of Hootsuite and Nimble.

    Identify key sales prospects and build a business deal pipelinePureMatter uses Hootsuite search streams to identify and isolate high-value prospects and lists to organize them based on the teams varied needs. As the PureMatter team filters through more social contacts and conversations, valuable contact information can be sent from Hootsuite to Nimble, where custom field tags organize them into leads, prospects, or customers.

    Listen to and engage in social conversations as a teamThe PureMatter team collaborates through assignments and shared streams within Hootsuite to ensure theyve cast wide social nets and are listening and engaging in many conversations. 140 characters is a quick and easy way to communicate, says Kramer. With Hootsuite, we work together to have a 360-degree view of our potential social sales pipeline. I think that kind of collaborative listening and engagement builds you into being a truly social business.

    As a social agency, everything we do revolves around engagement on social media. We have more conversations on Twitter than in email.Bryan Kramer, CEO, PureMatter

  • SUCCESS STORY: PUREMATTER

    With over 300,000 agency followers across multiple social networks and 105,000 personal Twitter followers, Kramer couldnt manage all of those potential customers without Hootsuite. I love thanking people and connecting. It really humanizes the conversation, but I couldnt do that without Hootsuites help.

    Turning online conversations into meaningful relationships When youre selling on social, the focus should be on building and nurturing relationships, shares Kramer.

    While building meaningful relationships requires a personal finesse, developing many relationships on social media at once can quickly get disorganized. Nimble helps by creating contact lists or tags that help categorize just how far social conversations have taken each relationshipleads or past agency customers, for example.

    We all know how hard it is to prepare for every critical business engagement in todays over connected, over communicated world. Thanks to our Hootsuite integration you can hover and discover to click and connect with contacts in Hootsuite streams. When you import contacts into Nimble it auto-magically maps their profiles across all social identities. You are then able to easily walk in their digital footprint to get to know them. With Nimbles Relationship Insights you can then go ahead and reach out and connect in an intelligent, relevant and authentic way, says Jon Ferrara, CEO at Nimble.

    Nurturing social leads for salesSocial selling has taken many industries to whole new levels. Nimble understands that every relationship built on social media is an arc in which a sale can take place at any moment. Staying organized and keeping track of every relationships progress is how Nimble helps PureMatter transform conversations into potential leads for sales.

    When youre selling on social, the focus should be on building and nurturing relationships,Bryan Kramer, CEO, PureMatter

  • SUCCESS STORY: PUREMATTER

    Close more deals with Hootsuite and Nimble With Nimble and Hootsuite, were able to find many more sales opportunities, says Kramer. They often start smalllike a Tweet we find or small social buying signalbut these opportunities quickly add up. For example, we now have over 10,000 contacts in our portfolio, most of them found on social and nurtured over time. Those are 10,000 opportunities that we might have overlooked without Nimble and Hootsuite.

    While Hootsuite allows PureMatter to turn social media conversations into meaningful relationships that may result in a deal, Nimble tracks and reports on all business opportunities, so that they can close more deals in less time.

    For Kramer, the best part about using the Hootsuite combined with Nimble is the ability to engage with the right people at the right time, which affects direct change in sales volume and influence in half the time. Together, PureMatter can manage 80% of potential sales contacts. And since integrating Hootsuite and Nimble into their workflow, PureMatter can directly attribute a 15% increase in sales and 15% decrease in time and resource spend.

    We now have over 10,000 contacts in our portfolio, most of them found on social and nurtured over time.Bryan Kramer, CEO, PureMatter

    Start building relationships and nurturing leads. Sign up for Hootsuite Pro and try the Nimble app.