21 Superb SOCIAL MEDIA

TIPS A newbie-friendly tips by Mafel Gorne

LET ME SHARE YOU THE TIPS I JUST LEARNED IN SOCIAL MEDIA MANAGEMENT

TIP # 1

WRITE QUALITY BLOG FOR YOUR TARGET

AUDIENCE

WRITE BLOG THAT WOULD ENTERTAIN YOUR AUDIENCE

THINK OF WHAT YOUR AUDIENCE WANT TO READ

WRITE BLOG CONTENT IN WHICH AUDIENCE CAN PERSONALLY RELATE

TIP # 2

USE SOCIAL MEDIA TO PROVIDE CUSTOMER

SERVICE

CUSTOMERS ARE ALWAYS ON THE INTERNET

YOU WILL MAKE IT MORE COMFORTABLE TO THEM IF YOU

ARE REACHABLE ON THE SOCIAL MEDIA WHERE THEY

ARE.

YOU CAN CLOSE THE GAP BETWEEN THE COMPANY AND

THE USERS

TIP # 3

MEASURE SOCIAL MEDIA RETURN OF

INVESTMENT

HOW CAN YOU MEASURE?

COUNT HOW MANY PEOPLE ARE REACHING OUT TO YOU?

COUNT HOW MANY PEOPLE ARE SHARING YOUR POSTS?

COUNT HOW MANY PEOPLE ARE GIVING YOU FEEDBACKS?

TIP # 4

GET PERSONAL

TREAT THEM

AS YOUR FRIEND

YOU HAVE TO GAIN THEIR TRUST

BUILD A CONSTANT COMMUNICATION

LET THEM BRAG ABOUT YOUR BRAND

TIP # 5

MAKE AN APP FOR YOUR BUSINESS

PEOPLE NOWADAYS SPEND MORE TIME ON THEIR SMARTPHONES

SO IT IS A GOOD WAY TO KEEP IN TOUCH WITH YOUR

AUDIENCE

TIP # 6

POST BLOG FREQUENTLY

IT IS ONE WAY OF SHOWING YOUR AUDIENCE THAT YOU ARE ACTIVE AND ALWAYS PRESENT

LET THEM KNOW THAT YOU ARE ALWAYS THERE TO FEED THEM

IDEAS

MAKE A BLOG THAT IS WORTH SHARING FOR

TIP # 7

BE A PROBLEM SOLVER TO YOUR AUDIENCE

POST ABOUT WHAT YOUR PRODUCTS OR SERVICES

SOLVES

PEOPLE WANT TO KNOW

“HOW CAN THIS PRODUCT HELP ME?”

PEOPLE WONT CARE ABOUT YOUR BUSINESS UNLESS YOU PROVE THAT YOUR PRODUCT BRINGS VALUE TO THEM

THEY DON’T CARE HOW BIG YOUR BUSINESS IS,

WHAT THEY WANT IS SOLUTION TO THEIR PROBLEM

TIP # 8

BUILD AN ONLINE COMMUNITY

IT IS IMPORTANT THAT YOU INITIATE CONVERSATIONS WITH YOUR AUDIENCE

GIVE FEEDBACK AND SUPPORT TO THEIR CONCERNS

TIP # 9

DON’T DEPRESS YOUR AUDIENCE

DON’T POST SOMETHING THAT WOULD MAKE YOUR AUDIENCE

FEEL DOWN

DON’T POST SOMETHING THAT WOULD DECREASE THEIR SELF-

ESTEEM

TIP # 10

MARKETING IS A STORY TELLING

KEEP IN MIND THAT YOUR CUSTOMERS ARE THE MAIN

CHARACTER

MAKE THEM FEEL THAT THEY ARE PART OF BRAND’S

SUCCESS STORIES

TELL THEM THAT THE BRAND IS PART OF THEIR LIFESTYLE

TIP # 11

GIVE SIMPLE YET PRECISE ANSWERS

WHEN YOUR CUSTOMERS ASK YOU, GIVE A BULLET STRAIGHT ANSWER

CUSTOMERS HATE A LONG REPLY, THEY JUST WANT TO

READ WHAT THEY NEED

TIP # 12

FIND YOUR AUDIENCES’KEY INFLUENCERS

WORK AND BUILD RELATIONSHIP WITH THE

INFLUENCERS

CROSS PROMOTE WITH THEM

TALK TO THEM, REACH OUT TO THEM

BUILD YOUR BRAND AROUND THESE KEY INFLUENCERS

UNDERSTAND WHAT THEY ARE DOING SO YOU COULD ALSO

CONNECT WITH THEIR AUDIENCE

WHEN YOU GET THEIR RADAR THEY MIGHT SHARE YOUR

POSTS TO THEIR FOLLOWERS

TIP # 13

FIND OUT WHERE YOUR AUDIENCE STAY

WHAT SPECIFIC SOCIAL MEDIA PLATFORMS YOUR AUDIENCE

SPEND MOST OF THEIR TIME?

IF YOU FOUND OUT,

STAY WITH THEM!

REACH OUT TO THEM!

FOCUS ON THEM!

TIP # 14

YES FOR PERFECT TIMING!

CONSIDER THE TIMING OF YOUR SOCIAL MEDIA POSTS

CONDSIDER

WHAT TIME OF THE DAY?

CONSIDER WHAT DAYS OF THE WEEK?

ALWAYS THINK THE AVAILABILITY OF YOUR

AUDIENCE

CONSIDER WHAT ARE THE TIMES THEY USUALLY BROWSE?

I’LL GIVE YOU A QUICK TIP ON SOCIAL MEDIA POSTS

TIMING

FOR FACEBOOK:

Saturday is the day of the week which gets the most

participation

Thursday and Friday obtain 18% more participation than other days of the

week.

During the rest of the week, publishing outside

of "business hours" (super early in the morning or late at night) will get you more engagement.

FOR TWITTER:

On Twitter participation also increases on

Saturdays and Sundays

The best time to posts tweet is midday and after

general working hours

The most percentage of retweets happens around

5pm

FOR SENDING EMAILS:

Subscribers have to check email during the week

after 12pm

The most attractive time during the week is between

2-5pm

Tuesday and especially Thursday are the days which register a larger

percentage of mailings and "open rate"

TIP # 15

GET INVOLVED IN CURRENT EVENTS

POST NATIONAL EVENTS THAT MIGHT INTEREST THE READERS

POST TRENDING NEWS THAT YOUR READERS MAY WANT TO

READ

TIP # 16

ACCEPT AND APOLOGIZE FOR YOUR

MISTAKES

IF YOUR COMPANY MADE A MISTAKE IN SOCIAL MEDIA, STEP OUT AND APOLOGIZE

PEOPLE WILL LOVE YOU FOR BEING HONEST AND BRAVE TO

ACCEPT MISTAKES

GO AHEAD AND FIX ALL YOUR MESS

TIP # 17

GIVE THEM REWARDS

IF YOU WILL INVITE THEM TO LIKE YOUR PAGE,

GIVE THEM A PRIZE

PEOPLE ALWAYS LOVE TO RECEIVE PRIZE FROM DOING

SOMETHING

THEY WILL GRANT YOUR REQUEST IF THEY WILL GET

SOMETHING IN RETURN

TIP # 18

INCLUDE SOCIAL SHARING AND FOLLOW BUTTONS ON YOUR

SITE

MAKE IT EASY FOR YOUR AUDIENCE TO SHARE YOUR POSTS TO THEIR FRIENDS

TIP # 19

RUN SOCIAL MEDIA CONTESTS

IT WILL HELP YOU BUILD STRONGER RELATIONSHIP WITH

YOUR AUDIENCE

IT WILL HELP YOU GATHER THEIR EMAIL ADDRESS

TIP # 20

BE INVOLVE IN THE FACEBOOK GROUP WHO

HAS THE SAME BUSINESS AS YOU

START UP CONVERSATIONS. SHARE IDEAS WITH THEM

IT IS GOOD TO COMMUNICATE WITH PEOPLE YOU HAVE SOMETHING IN COMMON

TIP # 21

THE POWER OF LISTENING

TALK LESS, LISTEN MORE TO YOUR AUDIENCE

LISTEN TO YOUR AUDIENCES’ CONVERSATIONS IN COMMENT

BOX, IN EVERY WHERE

THAT’S ALL FOR NOW!

I HOPE YOU FIND THIS HELPFUL

IT IS TIME FOR TO START AND APPLY WHAT YOU HAVE JUST

LEARNED

ALWAYS REMEMBER:

THE SECRET OF GETTING AHEAD IS GETTING STARTED.

- MARK TWAIN

YOU CAN DO IT!

LET US CONNECT

mafelgorne.wordpress.com

IF YOU FIND THIS HELPFUL,

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THANK YOU FOR SPENDING TIME WITH ME!