Tamil Nadu floods- A Social media listening report by Buzzinga

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Tamilnadu Floods Dec 2015A Social Media Listening Report

Contact Web: http://www.buzzinga.comEmail: [email protected]

How Social Media played a major role in TN Rains

• In the first week of December 2015, Tamil Nadu was paralyzed. Flooding from record rainfall, the heaviest in more than a hundred years, had cut off more than 3 million people from basic services for days.

• Social networks like Facebook, Twitter and What'sapp played a crucial role in spreading messages to help marooned citizens in flood ravaged Chennai. The true power of social media came to the fore with hundreds of thousands of people offering their homes, food and voluntary services as well as assist in establishing contact with loved ones through the medium.

• By empowering every person across the world who wanted to be involved in helping Chennai get back on her feet, a truly brilliant display of positive social media power was on show.


Social Media Monitoring between 29th Nov and 17th Dec 2015

Conversations Aggregated : 504.3 K Articles

Source Wise Breakup

Twitter – 470,300 tweetsGoogle Plus – 9,268 postsNews and forums – 13,135 articlesFlickr – 423 images

Blogs – 1746 blog postsFacebook – 5,859 ArticlesInstagram – 3501 ImagesYouTube - 52 videos

Tamil Nadu Rain –Dec 2015

Social media analysis indicates that a majority of conversations for TN Rains occurred on Twitter followed by conversations from News and Forums.

93.25%

Source Distribution

Twitter News Googleplus Facebook Instagram Blogs ForumsFlickr Youtube

Hashtags on Twitter and Trends on Facebook helped bring people onto common information sharing topics.

Hashtags such as ChennaiMicro, ChennaiRainsHelp and ChennaiRescue were used to tie call for help and rescue responses, assisted volunteers in directing food and relief material, directed shelter and transport operations whilst simultaneously providing worried families and friends outside the city with important updates.

Facebook had started the 'safety status' update which enabled stranded users to mark their status as 'safe' as and when they could get connected.

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Twitter Reach- 29th Nov and 17th dec 2015

Twitter Reach

Twitter was a critical tool to reach out to people affected by the disaster.

Twitter reach from 29th Nov and 17th Dec 2015Highest mentions on 4th Dec with – 525,446,426 mentions.


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SOCIAL POSTS OVER TIME

Social Media Monitoring between 29th Nov and 17th Dec 2015Highest Conversation on the 4th of December -55,896Lowest on the 29th of November- 852

The average conversations per day on social media about TNRains was 27518.28.



Trending #Hashtags - Chennai


Trending #Hashtags - Cuddalore

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Words associated with Chennai -After Measures

The 'after measures' focus on social media has switched to cleansing the areas where debris has aggregated. A significant amount of effort is ongoing to cleanse and sanitize various affected areas and work has started in full flow on rehabilitation activities for the flood affected.


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After Measures in Chennai

As the city is slowly getting back to normalcy, start-ups too have changed gears from rescue operations to relief and rehabilitation efforts.

Vijay Anand, founder of Chennai-based accelerator Startup Centre started a spreadsheet document listing startups that are ready to share their work space for free for others who are struggling with erratic power or spotty internet.

Almost 27 startups including Freshdesk, Indix and ByteAlly have listed themselves.

Start ups Joined the Rescue Operation



Tag Cloud associated with Celebrities


Siddharth RJ Balaji Dhanush Chinmayi Rana Daggubati

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Most mentioned/Tweeted celebrities on Twitter

True Heroes! – Celebrities like Siddharth and RJ Balaji played key roles in orchestrating relief for all those who were affected. Their iconic status and the ability to reach out to a large audience on social played a massive role in organizing aid for Tamil Nadu.



Geo-location tagger for Twitter, Google +, News, Forums, and Blogs indicates that 79.57% of all conversations are from India . This is followed by USA , UAE and Singapore.




The TN Flood Tag Cloud





Buzzinga salutes the indomitable spirit of Chennai and the whole of Tamil Nadu