Tbdi2014: How to leverage social media to build your brand + audience

social medialeverageHow to

to build

Simon Falvo - TBDI: Rimini, October 11th, 2014

your brand + audience

“Social media spark a revelation that we,

the people, have a voice, and through the

democratization of content and ideas we

can once again unite around commonpassions, inspire movements, and ignite

change.” - BRIAN SOLIS


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}}SOCIAL MEDIA

BRAND BUILDINGAWARENESS

REPUTATION

FIDELIZATION

and

01:

02:

03:

RELATIONSHIPS


Your tips & tricks to applying makeup with a pro touch.

WhatSOCIALnotMEDIAare

Advertising Billboard me me me ...


SOCIAL MEDIAWHAT

SHARING

ARE

INTERACTIONSCONVERSATIONS

RELATIONSHIPS

TRUSTLOYALTY


CONTENTSame

on allPlatforms?


BEST RESULTSrequire moreEffort

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SOCIALMEDIANot all

are made equal


fromTake the best

each platformSimon Falvo - TBDI: Rimini, October 11th, 2014

SCHEDULING

HOOTSUITETWEETDECK

BUFFERSimon Falvo - TBDI: Rimini, October 11th, 2014

Brand >>> Page (no personal profile)

Overcrowded, Limited control on stream

Targeted advertising (page and/or posts) >>>Good results with limited investment >>> Greatanalytics

Mobile users steadily increasing butmobile/tablet app still not great

FACEBOOK


Search engine

Easy categorization and tracking

Great for real-time conversations

Chats are a good way to boost followers

Images getting more and more important

TWITTER


Good for SEO, although killing authorship reducedpotential and traffic

More sophisticated audience >>> Share your best content

Great search engine, some very active communities

Perfect to showcase photography and to shareknowledge

GOOGLE+


Visual and easy

Integration with Facebook/blog

Use IFTT (If This Then That) to display Instagrampics on Twitter

Instagram >>> Strong communities

Pinterest >>> Call-to-action and Conversions

INSTAGRAM/PINTEREST


There's no

formula or recipemagic


EXPERIMENT

Analyze

Have funSimon Falvo - TBDI: Rimini, October 11th, 2014

SOCIALis a

Behaviour

MEDIA[

[

]

SOCIAL ] is a

Tool


Thank [email protected]

simon falvo | wild about travel


Social Media

Tbdi2014: How to leverage social media to build your brand + audience