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for Small
Technology Businesses
20 years of experience in marketing, public relations, social media.
Founded in 2007, ProResource has a unique method of lead generation
designed specifically for small technology businesses.
Our clients are MSPs, VARs, IT services, software vendors.
www.proresource.com
Judy Schramm, CEOProResource, Inc.
When people you…
Tell your story!
Your LinkedIn profile will be at or near the top of the search results.
Use Your LinkedIn Profile to#1: Build Credibility
Show where you acquired your
expertise…Previous jobs
Volunteer workEducation
Mention awardsShare accomplishments
Use Your LinkedIn Profile to#2: Show You Care About Your Clients
Talk about… Responsiveness, Quality,Guarantees, Customer experience
Use Your LinkedIn Profile to#4: Show You Give Back
Talk about organizations you believe in – it promotes them and helps spread their message…AssociationsNonprofitsCharitiesPhilanthropic organizations
Use Your LinkedIn Profile to#5: Creating Talking Points
What connections do you have in common?
Did you go to the same college?
Do you share a hobby?
Use Your LinkedIn Profile to#6: Become More Findable
It’s all about keywords… optimize your profile for search engines
Who Will Visit Your Profile?Prospects Partners Customers Press
VendorsProspective Employees
What words will they search on? What do you want them to know?
LinkedIn Profile Workshops
• One-hour online workshop for tech CEOs covers…• Tips for the 14 most important sections of your
profile– Checklists so you don’t miss anything– Examples of strong profiles to spark ideas– Formulas to make writing easier
• How to do LinkedIn keyword research• LinkedIn Etiquette FAQ• Copywriting help – you do the first draft, we edit,
improve and proof
www.proresource.com/linkedin-profile-workshop
If you prefer, have us do all the work for you…
• Our writer will interview you
• She writes the copy
• You approve
• She updates your profile with the changes
LinkedIn Profile Makeovers
www.proresource.com/linkedin-profile-makeovers
Happy to Talk!
Judy SchrammProResource, [email protected]
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/