Embed Size (px)
DESCRIPTION
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know. We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself. Check it out! And a huge thanks to SME for their comprehensive study!
Citation preview
The 12 Key Takeaways from SocialMediaExaminer’s
Industry Report
Social Media is important to my business...
49% strongly agree37% agree9% are uncertain1% disagree4% strongly disagree
Key Takeaway #1
If you’re uncertain if social media should be important to your business,
it should be.
If you’re sure it shouldn’t be important,
it shouldn’t be.
The Top Question Marketers Want Answered...
87% of marketers want to know how to measure their return on investment
for social media activities.
Key Takeaway #2
The question of social media ROI has been on the top of marketer’s minds since social
became common-place. It appears few brands have fully figured it out.
3rd Party Software Providers, like Wishpond, have integrated analytics which allow you to track your social media ROI, and see how it
works with your business’ goals.
I’m able to measure the return on my social media investment...
3% strongly agree23% agree36% are uncertain28% disagree10% strongly disagree
Key Takeaway #3
Almost 75% of online marketers say they struggle with tracking the return on their
social media investment.
You can use tools like Google Analytics to track your website traffic from social
platforms. Check out “All Referrals” under “Acquisition” on the left toolbar
My Blog is optimized for mobile users...
7% strongly agree21% agree38% are uncertain24% disagree10% strongly disagree
Key Takeaway #4
72% of social media marketers are not optimizing their blogs for mobile.
Optimizing your blog for mobile can decrease bounce rates and increase referrals, social endorsements and
conversions.
How much time do you devote to Social Media per week?
5% 10% 15% 20% 25% 30% 35% 40%0 hours1 to 56 to 1011 to 1516 to 2021 to 2526 to 3031 to 3536 to 4040+
2%36%26%11%8%4%4%2%3%4%
Key Takeaway #562% of marketers use social media for more
than 6 hours a week, 36% use it for more than 11 hours, and 17% use it for more than 20
hours.
Lead generation, brand awareness, revenue increases, search rankings and business relationships all increase as more time is
spent on social
10% 20% 30% 40% 50% 60% 70% 80%Increased ExposureIncreased Web TrafficMarketplace InsightDevoted Loyal FansGenerated LeadsImproved Search RankingsGrown Business PartnershipsReduced ExpensesImproved Revenue
0%
What do you get out of social media?90%
89%75%69%65%61%58%54%47%43%
Key Takeaway #6
The fact that only 43% of marketers say that social media increases their business’
revenue indicates that few are able to measure the return on their social media
investment, a fact we have seen previously.
10% 20% 30% 40% 50% 60% 70% 80%Facebook
Blogging
YouTube
Google+
Bookmarks
0% 90%92%80%70%58%56%42%41%
Most Commonly-used Social Media Platforms
10%
Key Takeaway #7
The most interesting part of these statistics is actually social bookmarks.
In 2012, 26% of social media marketers were engaging in social bookmarking. That
number is now 10% (and dropping fast).
Social Media by PlatformB2C VS B2B
TwitterYouTubeGoogle+Everything Else
FacebookLinkedinBlogging
29%
29%19%
18%
4%
3%
67%
5%11%
10%4%1% 3%4%
Key Takeaway #8
The key takeaway from this part of the study is that Pinterest is still not being fully
utilized by the B2C sector.
With the most valuable social endorsement of all platforms - at approximately 78
cents/Pin - and the sales-capabilities of rich pins, the platform is an extremely viable one
for ecommerce
Will you increase your efforts on Youtube?
69%
17%
13%1%
Increase efforts on this platform
Keep efforts the same
Decrease efforts
No plans to utilize this platform
Key Takeaway #9More social media marketers say they will increase the time and energy they put into
YouTube than than any other platform.
YouTube advertising has one of the highest returns on ad budget available - with the
average monthly reach 10x that of the
Superbowl, and the cost a 10th as much
Will you increase blogging?
66%
17%
15% 1%Increase efforts on this platform
Keep efforts the same
Decrease efforts
No plans to utilize this platform
Key Takeaway #10When asked what they would increase
resources and time on, blogging actually tied with Facebook at 66%. Blogging jumped from 4th to 3rd since 2012 as a marketing
priority.
Blogging delivers, per dollar, three times the leads as traditional marketing avenues and
costs 62% less.
Which platforms do you want to learn more about?
BloggingGoogle+FacebookLinkedInYouTubeTwitterPinterest
0% 10% 20% 30% 40% 50% 60% 70%
Key Takeaway #11
Facebook has dropped from #2 to #3 since 2012, indicating that social media marketers
have grown more confident with the platform.
Blogging (content marketing) continues to be the strategy most marketers want to excel at,
but aren’t quite sure how.
15% of online adults use Pinterest
80% of them are women
Are you outsourcing your social media marketing?
no74%
yes26%
If so, what tasks?
15% on design and development
12% on content creation
11% on analytics
Key Takeaway #12
Design and development is the chief outsourced task, an indicator of the rising
importance of visuals in social media.
● http://www.socialmediaexaminer.com/
SOURCE
Download the Complete Guide to Boosting your Social Media ROI
It’s FREE!
Thank you for viewing!
Wishpond
One Easy Tool for All of Your Online Marketingcreate online ads, contests, landing pages & email automation campaigns
Did you like this presentation?
Check out blog.wishpond.com for more!
Share our blog!
