#FB2015

Winning Facebook Strategies for 2015or How to Avoid the Facebook-

Pocalypse

#FB2015

HAPPY NEW YEAR!FACEBOOK WILL NOW PUNISH

‘OVERLY PROMOTIONAL’ POSTS

#FB2015

What does that mean?No reach for those postsMore ‘Quality content’More strategy, planning and overall care

#FB2015

What are the red flags?Watch your verbs

#FB2015

Because Money

#FB2015

TODAY’S HEROICSWhat to start doingWhat to stop doing... and what money to spend

#FB2015

DO: PLAN YOUR CONTENT Adopt a content calendar system for all social

7 daysVaried types

#FB2015

DO: STORYTELLING CONTENTWho are you, how do you do it, why do you do it, what do you think?

#FB2015

DO: WATCH AND LISTEN TO THE INSIGHT WHALE

#FB2015

DO: VISUAL IS SHAREABLE

#FB2015

DO: VIDEO ONFACEBOOKThe Ice Bucket lesson

#FB2015

DO: ENCOURAGE INFLUENCERS TOLEAD THE WAY

#FB2015

$S CDO: BALANCE CONTENT

#FB2015

DO: BOOST KEY POSTSInexpensive and effective

#FB2015

DO: USE INSIGHTS TO FIND SECRET AD FORMULA

#FB2015

DON’T: SHOTGUNNING IS DEAD

#FB2015

DON’T: INCONSISTENCY IS INVISIBILITY

#FB2015

DON’T: MAKE FACEBOOK #1 IF IT’S NOT FOR YOU

#FB2015

QUESTIONS?

#FB2015

Follow-up materials

#FB2015

Follow-up meetings available:

kevin@fieldhousemedia.net