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Conversation Company; hobbels en hoogtepunten Stéphan Lam @SLAM

The Social conference 2014 - Stéphan Lam Microsoft

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Page 1: The Social conference 2014 - Stéphan Lam Microsoft

Conversation Company; hobbels en hoogtepuntenStéphan Lam @SLAM

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78.872186.057

364.51550.112

679.556

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De Conversation CompanySteven Van Belleghem

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* De Conversation Company – Van Belleghem

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Starter

ONTDEK

Fan

TROTS

Fencesitter

OVERTUIG

Learner

TOEPASSEN

jij op je

best

Doel: Jij op je best

BedankGeef een podium (voor F/S/L)

Bedien met innovatieve kennis

Contact/vraagNeem drempel weg

Kijk naar starter, learner ,fanFunctionele tipsKijken naar learner en fan

Helpen bij toepassen op je levenInfluencers als voorbeeldKijken naar fan

Fencesitter to Fan

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Hoe doen we dit?

ContentInitiate & Create

ConversationListen & React

Influencers

Participate &Inspire

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1. Conversatie.Luisteren &reageren

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Interne communicatie

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Interne activatie:Sparkeerplaats

Use soft gradients behind text when needed to increase legibility

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2. Influencer

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3. Content.Initiëren &creëren

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Ons verhaal.

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Jouw verhaal.

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Hoe doen we dit?

ContentInitiate & Create

ConversationListen & React

Pro-active

Re-active

Influencers

Participate &Inspire

Plan

Ad hoc

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Vijf voorbeelden

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>1500 views op SlideShare >60 shares8 positive conversations with Eva>45.000 followers influencer post @ThomasMarzano: >15000 views Dutch Cowboys

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Thanks!

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Verrassing I

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Verrassing II

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Verrassing III

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Hoogtepunten

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http://www.flickr.com/photos/sarahreido

Waardering

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40%

28%

32%

Negatieve Conversaties

Negatief = NegatiefNegatief > Neu-traalNegatief > Positief

100%

Positieve Conversaties

Positief = PositiefPositief > NegatiefPositief > Neutraal

53%47%

Neutrale Conversaties

Neutraal = Neu-traalNeutraal > NegatiefNeutraal > Positief

69%

31%

% Tweets beantwoord

BeantwoordGeen Antwoord

Sentimentverloop – (1 maand)

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IMPACT maken op niche doelgroepen/ ripple effect

[IMAGE van niche doelgroep: punker]

Impact

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http://www.flickr.com/photos/67045873@N02/

Content spreads in unpredictable ways.

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'Hidden magic'

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Hobbels

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Start in eenrustige periodeen op kleine schaal.

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Snelheid.

http://www.flickr.com/photos/berther

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Niet allesis meetbaar.

http://www.flickr.com/photos/josselien/2219796555/

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Concentreerop de enthousiaste-lingen.

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Balanceer tussen externén intern.

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Doe het nietalleen.

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Tips

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Leg een fundament.

http://www.flickr.com/photos/mdpettitthttp://www.flickr.com/photos/mdpettitt

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Betrek het management.

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Durf.Durf fouten te maken.

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Deel resultaten.

Image by http://www.flickr.com/photos/ericabreetoe/

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CultuurVerandering.

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Go Do’s

Image by http://http://www.flickr.com/photos/mwf2005/

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Stéphan Lam@slam06 29499679