Cushman & Wakefield | PICOR Tucson’s leading independently owned, full-service commercial real estate company, serving Southern AZ and Sonora, Mexico

Barbi Reuter, RPAPrincipal/Marketer/Broker | delighted wife/mom | runner | alto | skier | volunteer | witty worldly well-read wannabe | #CRE

ABOUT US

• Our commitment to social• Benefits• What’s worked for us• Top (free) tools• ROI ~ Success stories

GROWING YOUR COMPANY PRESENCE

Tools & techniques to grow your brand

HOW IT ALL BEGAN…

MySpace

StalkerIgnored creepy LinkedIn invites Twitter*

Hubspot/

Blog

LI corporate

Facebook/ G+

2003 2004-2009 2009 2011 2012

*It happened one recession…

Benefits• Grow brand awareness• Grow network• Grow thought leadership• Grow business

WHAT’S THE PAYOFF?

   

THE BENEFIT OF HINDSIGHT

What’s worked • Strategy• Blogging• Being found• Reach: • prospects vs competitors• Engagement

   

THE BENEFIT OF HINDSIGHT

Website traffic sources

49%

12%

9%

30%

Organic

Social/referrals

Email

Direct

Organize | Schedule | Monitor• Hootsuite• Tweetdeck• Bufferapp

WHAT’S IN YOUR TOOLBOX?

Find content – desktop, mobile• Flipboard• Zite* • RSS

WHAT’S IN YOUR TOOLBOX?

*sunsetting

   

LinkedIn• 10,000 sf law firm• 2,000 sf retailerTwitter• Office listing (leased it )Brand awareness • “Buzz”Blogging/SM • Measurable site traffic

SUCCESS STORIES

GET SOCIAL: FIND US

Twitter @PICORcres @BarbiReuter

Facebook Facebook.com/PICORcres

LinkedIn PICOR Commercial Real EstateBarbi Reuter

Google+ PICOR Commercial Real EstateBarbi Reuter