Top Jewellery Brands In India Social Media Comparison Q4 2015

Top Jewellery Brands in IndiaSocial MediaReport

Oct 01 2015 - Dec 31 2015

Top Jewellery Brands in India: Social Media Report

This report looks at how the

Top Jewellery Brands in India(by number of fans on Facebook)

performed on social media between

October 1st – December 31st, 2015

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Caratlane had the largest fan base of 921,617 while MGD INDIA showed the highest fan growth of 20.64%.

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K

Gro

wth

%

Number of Fans

Tanishq Kalyan Jewellers Joyalukkas India Hublot(IN) PCJeweller

Platinum Day of Love BlueStone.com MGD INDIA Caratlane.com Azva

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United Arab Emirates Qatar Countries < 2% Saudi Arabia Bahrain Malaysia Oman Other Countries Kuwait India

Fans - Geography

MGD INDIA had the highest PTAT of 7.23% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns

)

Average Number of Fans

Tanishq Kalyan Jewellers Joyalukkas India PCJeweller Hublot(IN) Platinum Day of Love BlueStone.com Caratlane.com MGD INDIA Azva

Conversations

PCJeweller published the greatest number of posts (231). Joyalukkas India had the highest average engagement, with a score of 959.

0 50 100 150 200 250

0 200 400 600 800 1000 1200

Tanishq

Kalyan…

Joyalukkas…

Hublot(IN)

PCJeweller

Platinum…

BlueStone.com

MGD INDIA

Caratlane.com

Azva

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Platinum Day of Love received the most number of Likes (314,125), Tanishq got the most number of Comments (3,333) and Tanishq had the most number of Shares (6,751).

0K 50K 100K 150K 200K 250K 300K 350K

Tanishq

Kalyan Jewellers

Joyalukkas India

PCJeweller

Hublot(IN)

Platinum Day of Love

BlueStone.com

Caratlane.com

MGD INDIA

Azva

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsJoyalukkas India

31-DEC-15, THU 11:16PM

Happy New year 2016… Have a great and joyful year

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 2,289 19 97 Positive


29-DEC-15, TUE 4:17AM

These small indicators show that your relationship is built to last for a lifetime, just like eterna ..


24-DEC-15, THU 1:30AM

Love brings you many moments to be treasured - a surprise date, a bouquet of flowers delivered to yo ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 29,030 146 571 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 51,247 184 809 Positive

http://www.facebook.com/208006332548372/posts/1241829502499378



Most Engaging Brand PostsPlatinum Day of Love

18-DEC-15, FRI 12:56AM

A special day, a treasured gift or a memory you would like to honor-share with us your picture that ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 45,709 187 594 Positive


11-DEC-15, FRI 6:08AM

Traversing three continents, four countries and five cities

Komal and Anand’s love story has all the ..

Joyalukkas India

08-DEC-15, TUE 7:14AM

Joy Alukkas donates Rs.3 Crore to Hon’ble Chief Minister Jayalalithaa for Chennai relief.

"Chennai ..

ENGM

T.


S

SENTIMENT

1,000 33,472 74 142 Uncategorized

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 1,934 72 332 Positive




BlueStone’s Facebook Page saw the highest number of Fan posts (262).

0 50 100 150 200 250 300

Tanishq

Kalyan Jewellers

Joyalukkas India

Hublot(IN)

PCJeweller


BlueStone.com

MGD INDIA

Caratlane.com

Azva

Number of Fan Posts

Fan Posts

Azva received the highest percentage of Positive Sentiment (100.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Tanishq

Kalyan Jewellers

PCJeweller


BlueStone.com

MGD INDIA

Caratlane.com

Azva

Negative Neutral Positive

Sentiment Analysis

Caratlane.com responded to the highest percentage of Fan posts (50.00%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 500 1000 1500 2000 2500 3000 3500 4000 4500

% o

f F

an

Po

sts

Bra

nd

Res

po

nd

ed

to

Average Response Time (mins)

Tanishq Kalyan Jewellers PCJeweller Platinum Day of Love BlueStone.com MGD INDIA Caratlane.com Azva

Brand Responses

PCJeweller published the most with 231 posts, among the brands.

20%

11%

8%

7%14%

10%

14%

8%

4%4%

PCJeweller MGD INDIA Tanishq Hublot(IN) Kalyan Jewellers BlueStone.com Caratlane.com Azva Platinum Day of Love Joyalukkas India

Share Of Voice – Volume of Posts

Platinum Day of Love received the largest volume of Likes (314,125), among the brands.

11%

15%

28%

1%2%

1%

5%

7%

28%

2%


Share Of Voice – Likes

Tanishq received the largest volume of Comments (3,333), among the brands.

12%

18%

24%

1%

9%

5%

12%

9%

8%

2%


Share Of Voice – Comments

Tanishq received the largest volume of Shares (6,751), among the brands.

9%

15%

25%

2%

6%

4%

14%

8%

12%

5%


Share Of Voice – Shares

During this time period, 20% Off On Diamond Jewellery was the most engaging run by Tanishq. Caratlane.com published the most (12) in its Duet Dubsmash campaign.

0 2 4 6 8 10 12 14

0 100 200 300 400 500 600 700 800

20% Off On Diamond…

#ChennaiFloods(Kalya…

NO DATA(Joyalukkas…

NO DATA(Hublot(IN))

NO DATA(PCJeweller)

NO DATA(Platinum…

#GiftThoughtfully(BlueS…

NO DATA(MGD INDIA)

Duet…

NO DATA(Azva)

Number of Posts

Engagement Score


Campaign Comparison








Analysis of

CaratlaneFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

921,617 30,440 3.42% IndiaMostly Young, Female

and Attached.

Caratlane

Engagement Score Total Fan Posts

107 10

Total Posts Brand Response Rate

159 50.00%

Total Likes Avg. Reply Time

59,254 12 hrs, 7 mins

Total Comments General Sentiment

1,604 Positive

Total Shares

3,731

BRAND POSTS FAN POSTS

Brand Overview

875K

880K

885K

890K

895K

900K

905K

910K

915K

920K

925K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

921,617

New Fans

30,440

Engagement

0

250

500

750

1,000

Caratlane had an average engagement score of 107 and a highest of 903.

Community Analysis

Caratlane fans are mostly Young, Female and Attached. Caratlane fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

50%50%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

India

United States

United Arab Emirates

Saudi Arabia

Pakistan

Australia

United Kingdom

Canada

Bangladesh

Georgia

0

1

2

3

4

5

6

7


Brand Posts

Top keywords used Frequency

cover photo 12

CaratLane.com 12

JewelleryOftheStars 11

collection 9

perfect 9

34%

66%

Brand Participation Brand Non Participation

76%

1%

23%

Posititve Negative Neutral

Brand Posts - Engagement

Caratlane responded to 54 conversations generated by the 159 Posts they published.

Caratlane receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

03-NOV-15, TUE 12:56AM

Rings we absolutely <3 <3 <3 ~ https://goo.gl/wVBKxo

ENGMT

.


S

SENTIMENT

903 8,139 90 494 Positive

23-OCT-15, FRI 3:35AM

#GJF CONTEST ALERT: WIN a Rs. 5,000 Jewellery Voucher! Just ans this easy question. Which festive lo ..

19-NOV-15, THU 1:00AM

Now this is what we call temptation ;) ~ https://goo.gl/d2OyFA

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

882 1,761 729 693 Positive

ENGMT

.


S

SENTIMENT

659 3,603 42 246 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120 140 160

0 50 100 150 200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

chocolates 3

happy Raksha

Bandhan

2

gentleman 2

LuckyToHaveASis 2

MySistersQualities 1

User Posts

0

1

1

2

2

3

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Caratlane responded to 5 conversations generated by the 10 Posts fans published.

Caratlane appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

50%50%


80%

0%

20%


Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015

0 2 4 6 8 10 12 14

0 100 200 300 400 500

Duet Dubsmash

#LoveAndLaughter

#WomenOfMettle

Number of Posts

Engagement Score


Analysis of

TanishqFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

904,044 20,416 2.31% India

Tanishq


526 218


92 23.39%


311,922 1 day, 17 hrs, 15 mins


3,333 Positive

Total Shares

6,751


Brand Overview

870K

875K

880K

885K

890K

895K

900K

905K

910K


Fan Growth

Total Fans

904,044

New Fans

20,416

Engagement

0

250

500

750

1,000

1,250

Tanishq had an average engagement score of 526 and a highest of 998.

Community Analysis

Tanishq fans are largely from India followed by Bangladesh.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

India

Bangladesh

Pakistan

United States


Nepal

Australia

United Kingdom

Canada

0

1

2

3

4

5

6


Brand Posts


Tanishq 23

Divyam Collection 12

Mia 12

beautiful 11

diamonds 10

54%

46%


95%

0%5%



Tanishq responded to 50 conversations generated by the 92 Posts they published.

Tanishq receives more positive than negative vibes from comments on their Posts.



18-OCT-15, SUN 4:23AM

Watch how Deepika Padukone celebrates #TanishqwaliDiwali with her family.

How are you celebrating D ..

ENGMT

.


S

SENTIMENT

1,000 34,180 657 3,347 Positive

08-NOV-15, SUN 8:01AM

Featuring one-of-a-kind pieces, such as between-the-finger rings, The Tanishq Farah Khan Collection ..

18-NOV-15, WED 2:07AM

Work hard and let your success speak for itself. Indulge in stunning work wear jewellery from Mia! # ..

ENGMT

.


993 26,888 125 151 Positive

ENGMT

.


S

SENTIMENT

983 21,740 131 117 Positive







0 20 40 60 80 100

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Tanishq 68

video Deepika

Padukone

67

BEST 67

9 Tanishq 37

love 30

User Posts

0

10

20

30

40

50

60


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Tanishq responded to 51 conversations generated by the 218 Posts fans published.

Tanishq appears to participate more when Fan conversations have greater positive vibes than negative.



23%

77%


64%

17%

19%


Most of Tanishq posts were around 'Product Offerings/Updates', and posts around 'Question' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45 50

0 200 400 600 800 1000 1200

Brand News

Others

Event

Corporate Social…

Ad Campaigns

Special Offer

New Collection

Celebrity Endorser…

Question

Contest

Product Offerings/Updates

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


In Tanishq Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2 3 4 5 6 7

0 50 100 150 200 250

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 5 10 15

0 100 200 300

20% Off On DiamondJwellery

#MehekByTanishq

#DivyamByTanishq

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

20% Off On DiamondJwellery

#MehekByTanishq

#DivyamByTanishq

Number of Posts

Engagement Score


Analysis of

JoyalukkasFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


664,847 101,074 17.93% IndiaMostly Young, Male and

Single

Joyalukkas


593 957


79 0.42%


81,047 1 day, 22 hrs, 36 mins


6,132 Neutral

Total Shares

18,858


Brand Overview

500K

520K

540K

560K

580K

600K

620K

640K

660K

680K


Fan Growth

Total Fans

664,847

New Fans

101,074

Engagement

0

250

500

750

1,000

1,250

Joyalukkas had an average engagement score of 593 and a highest of 998.

Community Analysis

Joyalukkas fans are mostly Young, Male and Single Joyalukkas fans are largely from Saudi Arabia followed by United Arab Emirates.


53%

47%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K

Saudi Arabia


Kuwait

Qatar

India

Oman

Bahrain

Philippines

Pakistan

0

1

1

2

2

3

3

4

4

5


Brand Posts


UAE 29

designs 27

breast cancer 22

Think Pink booklet 22

Kuwait 17

15%

85%


94%

0%

6%



Joyalukkas responded to 11 conversations generated by the 73 Posts they published.

Joyalukkas receives more positive than negative vibes from comments on their Posts.



13-DEC-15, SUN 6:16AM

- 10% Cash Back on Diamond, Polki & Pearls Jewellery.

- 0% Deduction on Joyalukkas Old Gold Exchange ..

ENGMT

.


S

SENTIMENT

1,000 29,232 765 2,417 Uncategorized

07-OCT-15, WED 10:45AM

Think Pink Contest – 2nd Question

As part of Joyalukkas Think Pink –breast cancer awareness campa ..

01-OCT-15, THU 6:29AM

Millions of women fall prey to breast cancer every year but only discover it at a late stage. Regula ..

ENGMT

.


1,000 1,611 980 2,709 Positive

ENGMT

.


S

SENTIMENT

1,000 3,321 1,145 3,887 Positive







0 10 20 30 40 50 60 70 80

0 100 200 300 400 500 600 700

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Joyalukkas 142

ThinkPink 42

winner 29

loose hope 26

time 26

User Posts

0

50

100

150

200

250


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Joyalukkas responded to 4 conversations generated by the 957 Posts fans published.

Joyalukkas appears to participate more when Fan conversations have greater positive vibes than negative.



0%

100%


4%

0%

96%


Analysis of

AzvaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

722,487 -4,957 -.68% India

Azva


204 45


91 4.44%


74,511 2 days, 2 hrs, 35 mins


1,280 Positive

Total Shares

2,026


Brand Overview

720K

721K

722K

723K

724K

725K

726K

727K

728K


Fan Growth

Total Fans

722,487

New Fans

-4,957

Engagement

0

250

500

750

Azva had an average engagement score of 204 and a highest of 534.

Community Analysis

Azva fans are largely from India followed by United States.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K 800K

India

United States


Australia

Canada

United Kingdom

Saudi Arabia

Pakistan

Bangladesh

Belgium

0

0

0

1

1

1

1


Brand Posts


beautiful 16

bold 9

contemporary 7

wedding 7

earrings 6

58%

42%


96%

1%

3%



Azva responded to 53 conversations generated by the 91 Posts they published.

Azva receives more positive than negative vibes from comments on their Posts.



02-OCT-15, FRI 1:58AM

Indian design ideas meet contemporary style in this beautiful and bold pendant necklace.

Wear it wit ..

ENGMT

.


S

SENTIMENT

534 3,165 31 41 Positive

10-OCT-15, SAT 2:09AM

Wearing this bold, beaded set will result in you turning every single head in attendance on your spe ..

05-OCT-15, MON 1:58AM

Colourful, avant-garde and uniquely designed, this bold necklace is all you need to bring out glamou ..

ENGMT

.


519 2,535 61 74 Positive

ENGMT

.


S

SENTIMENT

493 2,417 47 67 Positive







0 20 40 60 80 100

0 50 100 150 200 250

Photos

Plain Text

Links

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



ganjam Graff

Diamonds Harry

39

Co-editors Preeta

Agarwal

39

GRISOGONO

DIACOLOR-Fine

Contemporary Jewels

39

robertobravo 39

Chopard Crivelli 39

User Posts

0

5

10

15

20

25

30

35

40

45


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Azva responded to 2 conversations generated by the 45 Posts fans published.

Azva appears to participate more when Fan conversations have greater positive vibes than negative.



4%

96%


100%

0%

0%


Analysis of

MGD INDIAFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


614,935 105,203 20.64% IndiaMostly Young, Female

and Single

MGD INDIA


352 208


129 6.25%


168,693 21 hrs, 6 mins


2,461 Neutral

Total Shares

4,020


Brand Overview

0K

100K

200K

300K

400K

500K

600K

700K


Fan Growth

Total Fans

614,935

New Fans

105,203

Engagement

0

250

500

750

1,000

1,250

MGD INDIA had an average engagement score of 352 and a highest of 1000.

Community Analysis

MGD INDIA fans are mostly Young, Female and Single MGD INDIA fans are largely from India followed by Saudi Arabia.


39%

61%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 40K 80K 120K 160K

India

Saudi Arabia


Kuwait

Malaysia

Qatar

Oman

Bahrain

Singapore

Norway

0

1

1

2

2

3

3

4

4

5


Brand Posts


set 57

India 56

COD option available 56

free delivery 56

INR 54

12%

88%


88%

2% 10%



MGD INDIA responded to 15 conversations generated by the 129 Posts they published.

MGD INDIA receives more positive than negative vibes from comments on their Posts.



01-DEC-15, TUE 6:26AM

Celebrate this wedding season with us grandly.Shop from our wonderfully crafted jewellery collection ..

ENGMT

.


S

SENTIMENT

1,000 37,883 78 50 Positive

08-NOV-15, SUN 4:05AM

Prominent Indian film actress Kareena Kapoor Khan inaugurated our 140th showroom at Hamdan Street, A ..

08-DEC-15, TUE 8:11AM

We are opening our 9th showroom in Oman at Gold Souq, Seeb on Friday, 11th Dec at 6 PM. The brand ne ..

ENGMT

.


1,000 38,594 294 1,092 Positive

ENGMT

.


S

SENTIMENT

982 13,014 146 292 Positive







0 10 20 30 40 50 60 70 80

0 100 200 300 400 500

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Malabar Gold 126

Diamonds 68

LookBook Series 45

Read 45

Sneha Mohanty

Photography

45

User Posts

0

5

10

15

20

25

30

35

40


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


MGD INDIA responded to 13 conversations generated by the 208 Posts fans published.

MGD INDIA appears to participate more when Fan conversations have greater positive vibes than negative.



6%

94%


40%

1%

59%









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