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TOP SHOP DIGITAL
MARKETING CAMPAIGN
YEWANDE ADIGUN
THE COMPANY• FOUNDED IN 1964
•HAS OVER 400 STORES IN 37+ COUNTRIES
OBJECTIVE
• There are currently only 4 physical Topshop locations in the US.
• How will the company estimate where opening more stores will be profitable?
TARGET AUDIENCE
•FEMALES
•AGES 17-27
HOW DO WE ACCOMPLISH THIS?
•SOCIAL MEDIA & ADVERTISING
•CONTESTS WITH INCENTIVES
•CELEBRITIES
USE SOCIAL MEDIA TO BUILD RELATIONSHIPS
While Also using it to further sell your brand to the public
ONLINE STYLING CONTEST
•12 MONTH LONG CONTEST
•10 WINNERS A MONTH.
PUBLIC FIGURES
BUDGET
• DIGITAL CAMPAIGNS AREN’T CHEAP.
• THE BUDGET FOR THE ENTIRE 12 MONTH CAMPAIGN WOULD ESTIMATE TO ABOUT 550 THOUSAND DOLLARS.
• HOWEVER ITS WORTH IT.
Sales
Social Media PPC Contest Fees other advertising
CONCLUSIONThe foundations already established. It just needs to be built upon.