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Our Director, Rosie Evans, delivered a brief social media training seminar at Jotul's Dealer event. The presentation gave a brief overview of how social media can help your business and then went on to give some hints and tips on how to get the most out of your social media activities. The seminar mostly focused on Facebook and Twitter. It stresses the importance of measuring social media (and in fact any marketing) and looks at tools like Hootsuite and Sumall. Got a question about this presentation? Drop us an email: [email protected] or call us on 02476 610 054.
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Top tips for getting the best results from social media
Rosie EvansRev Marketing
What is it and why should I care?
What is social media?
• Websites and applications that enable users to create and share content
Popular social media platforms
1. Facebook – 900 million monthly visitors2. Twitter – 310 million monthly visitors3. LinkedIn – 255 million monthly visitors4. Pinterest – 250 million monthly visitors5. Google+ – 120 million monthly visitors
Benefits of social media
• Speed• Reach• Your story• Their story
• Google & friends• Website traffic• Reporting
Your audience and social media
• They are already there!• What they want…–Valuable– Funny & entertaining– Interesting–Relevant– Timely–Polite & professional
Getting started
Make a plan!
• SMART goals: specific, measurable, attainable, realistic and tangible
• Identify key dates• Target audience• Measurement• Tone of voice• Content: What, frequency, who, when?
The content calendar
• Piggyback relevant events• Write a blog• Bulk schedule • Leave room for spontaneity and breaking news• Set yourself targets, eg: – 2 scheduled Twitter posts per day– 2 pieces of engagement on Twitter per day– 1 hour of engagement on Facebook per week– 3 photos on Facebook per week
Who?
• Assign the responsibility• Give deadlines• Make the rules clear• Define your tone of voice• Junior team members
Hints and tips
• Visual but vary posts• Keep it short and sweet• Use @tags and #tags• Shorten links• Like and comment on
other people’s content• Invite people to like or
visit your page• Boost posts
Twitter• 140 characters incl. spaces, link & photo• Use @tags and #tags• Leave space for RTs, eg RT @Jotul_UK = 13
characters• RT and reply to other people• Follow followers of competitors, suppliers,
regional accounts etc• Meaningful engagement
Top tips
1. Be valuable and interesting2. Share and engage with targeted people’s
content3. Listen and respond4. Watch your competitors5. Take advantage of opportunities – piggyback
on existing campaigns6. Measure!
Tools and measurement
Tools: Hootsuite.com
• DO use it to:– Bulk schedule– Set up searches on your keywords– Monitor and engage with conversations– Shorten URLs– Identify popular content
• DON’T use it to:– Send the same message across multiple platforms
Tools: SumAll.com
• Use to monitor Twitter performance
• See your reach and which accounts helped you achieve it
Tools: Facebook Insights
• Identify:– Popular content– Best time and day to post– The demographics of your connections
• Download your data
What to measure
• Use a traffic light system:– Red = reduced too far– Yellow = reduced but
ok– Green = Improved
Case studies
Real-life content
The Rupali Restaurant
• The Business Club– Target 40 businesses– Achieved 98 businesses
• Christmas day 2013– Target 25 diners– Achieved 55 diners
Questions?
