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Twitter 101“I’m on Twitter, Now What?”
May 11, 2010
Agenda
• Introduction to Twitter conceptually• Quick demo of how it works• Resources for more info
• http://www.youtube.com/watch?v=ddO9idmax0o
Introduction to Twitter
• What is it?– Real time, 140 characters
• Why are you there? • What are your goals?
– Customer service, sales leads, competitive research, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news
– Focus!
• How does it work?– Friendly info booth, coffee bar or roundtable discussion
Introduction to Twitter
• Lingo– @username or @businessname– #hashtag – like a key word, i.e. #toner– DM – direct message– RT – Retweet – forward someone else’s message– Trending Topic
• Etiquette – Welcome new follower, Thx for RT, Follow Friday
Quick Demo
• Where do I start?– Making “friends” – followers & following
• What do I do?– “Listen” – read– Search– Wait…
• Third party apps– Tweetdeck, Seesmic, Ubertwitter…
Resources for More Info
• Google search on Twitter 101• http://business.twitter.com/twitter101• http://mashable.com/guidebook/twitter/• http://mashable.com/2009/06/24/twitter-brand-
best-practices/• http://www.slideshare.net/haewoon/what-is-
twitter-a-social-network-or-a-news-media-3922095