Twitter 101 + Twitter for BusinessLisa JeffriesEmail: Lisa@RaleighwoodMedia.comPhone: 919-229-9725Online: RaleighwoodMedia.com | @RMG_REG

@ncsulilwolf● Founder & Principal,

Raleighwood Media Group + Raleighwood Event Group

● Raleigh, NC● NC State Textiles & Business

○ MSc - Global Luxury Management

● Twitter accounts include: @RaleighFoodWine & @DrinksInRaleigh

● Resources○ Mashable’s Guide Book

■ http://mashable.com/guidebook/twitter/

○ My blog :-)■ RaleighwoodMedia.

com/blog○ Twitter Small Business blog

■ https://blog.twitter.com/small-business

A Crash Course in Twitter● Twitter is an online social

networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.

● 43% percent of users have tweeted, but not within the last year. #TwitterQuitters are a real thing.

● 29% of users check Twitter multiple times per day.

● Engage with potential customers or clients and get on their radar - for their evening plans, their upcoming purchasing decisions, or just day-to-day brand building.

A Crash Course in Twitter● Twitter's user base size: 320 million

people using Twitter (60 million in the US) across 1.3 billion accounts.

● If you think you don't have anything to say, you're not thinking enough about the value your organization exists to provide consumers.

● Because Twitter is not as intrusive as email, the frequency with which you can communicate in this unique medium is much higher.

● Managing multiple accounts○ Personal○ Professional/business○ Using different lists on each○ Following different keyword

searches or topics● Know the topics or hashtags

being used in your industry/interests

● Track your stats! (Dashboard and per post “View Activity” views)

Brand Yourself● Fill out your profile completely

with:○ First and last name○ Quality bio○ Location○ Link to your website○ Headshot

● Design tips + image sizes courtesy of Adweek

● Mobile○ Various apps○ Ease of sharing○ Official Twitter app

■ Easy to switch between multiple accounts

○ Easy to manage “Lists” on both desktop and mobile, helps to cut down on the clutter/focus on task or topic

● Desktop○ Twitter.com○ TweetDeck

■ http:///tweetdeck.twitter.com

■ Allows for lots of easy “watching”, managing multiple accounts using columns

Desktop vs. Mobile

Twitter Search● Basics of Search:

○ People/other users○ Industry leaders (yawn!)○ Local companies○ Professional/trade

organizations○ Educational○ Peers

● Using Search to Win:○ Responding to users as a

human○ Saving searches for

keywords/topics■ Seeking referrals■ Complaining about

frustration/problem-solver needed

● Live video streaming● No maximum length● Stays available on

app/website for the day

Periscope● Content Ideas:

○ Mixology○ Wine tasting notes○ Kitchen demos○ Live music

Integrate with Email Marketing● Recycle your best content

○ The majority of content you spend time creating never gets seen on social

● Brand yourself as an expert in the area based on publishing helpful exchanges

● Consider sending dedicated campaigns to engage users on various platforms outside of email

● Include social media as more than just “buttons” or calls to action to follow

● What value do you offer on social that they can’t find elsewhere?

Integrate with Everyday Actions● How many emails do you

send a year?● Make sure you have a

compelling calls to interact with you on Twitter (and/or other platforms) in your signature… with links!

● Consider a cross-promotional exchange with complementary businesses/groups/other professionals

● Share tips alongside social media calls to action on your business card or other collateral you use for your business on a regular basis

Curating Content & Engagement● Apps that will help you be

present, even when you can be:○ Buffer.com○ TweetDeck○ HootSuite

● What should we talk about?○ Download Twitter app on

your smartphone and log in

○ Easily share from Flipboard app and others

○ Local news and lifestyle sites

○ Industry/trade orgs

Twitter Advertising● Types of Ads on Twitter

○ Grow fans○ Drive clicks, conversions○ Increase tweet

engagements○ Drive app installs or

engagement○ Find leads○ @TwitterAds

● Case Study○ $500 generated 200+

new followers○ Targeted competitor

publications○ Targeted NC geographic

area○ Received demographic

data about new followers, interests

#NCBShow16Thank you!

Questions?

Reach Out:@RMG_REG@ncsulilwolf

© 2016 Raleighwood Media Group + Raleighwood Event Group