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pdfcrowd.com open in browser PRO version Are you a developer? Try out the HTML to PDF API Tweet Twitter for Business: What Smart Marketers Are Doing With Twitter By Michael Stelzner Published February 13, 2015 Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? To learn how to use Twitter for business, I interview Laura Fitton. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover Enter your name Email HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT Browse Categories 3.1k Shares 1.9k 349 316 235 157 15

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Twitter for Business: WhatSmart Marketers Are Doing WithTwitterBy Michael Stelzner

Published February 13, 2015

Do you use Twitter to promote your business?

Want to discover how to connect with your audienceand engage on Twitter?

To learn how to use Twitter for business, I interviewLaura Fitton.

More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from SocialMedia Examiner. It’s designed to help busy marketers and business owners discover

Enter your name

Email

HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT

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what works with social media marketing.

In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She’s alsofounded OneForty (a Twitter app store) and now she is the Inbound MarketingEvangelist at HubSpot.

Laura and I will explore Twitter marketing.

You’ll discover how to market yourself on Twitter, develop relationships using theplatform and more.

Listen as Laura Fitton shares w hat smart marketers are doing on Tw itter.

Share your feedback, read the show notes and get the links mentioned in this episodebelow.

Listen Nowhttp://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-132-15-02-13.mp3Listen now: Play in new window | Download | Embed

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How tosubscribe/review on iPhone.

Here are some of the things you’ll discover in this show:

Twitter for Business

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Laura is co-author

of Twitter for Dummies.

Twitter for BusinessHow Laura got into Twitter

When Twitter first went big in April 2007, Laura was not immediately on board. Lauraadmits she even blogged about how stupid she thought Twitter was. The followingmonth she gave it one more shot. Within 24 hours, Laura’s opinion changed. Shefollowed a bunch of fascinating people, and saw first-hand how Twitter makes you feelconnected.

Laura feels she got the hang of it within a month, went toher first Tweetup and the beginning of June put her Twitterhandle on her business cards. She thought Twitter would bebig.

In 2008 she reached out to Wiley Publishing becauseshe wanted to write a book that would break down whyTwitter was taking off. She never finished that proposal. Shedid, however, make several friends at Wiley through Twitter.She reached out to one of them and asked who to talk toabout her book. They were looking for someone to writeTwitter for Dummies. A match was made.

The first edition of Twitter for Dummies came out the same time Laura launchedOneForty.

Listen to the show to find out how Laura came up with the name for Pistachioconsulting and why she used it for Twitter.

How to be successful on Twitter

Laura hears a lot of the same questions about Twitter all the time: “How do I get morefollowers?” “What do I tweet about?” “What is the point of Twitter? What is the valuefor my business?”

Laura believes people need to center everything they do on Twitter around whothey want to read it. You need to figure out who the perfect customer is foryour business and what they actually need.

Start by writing a Twitter mission statement on your profile that addresses who theaccount is for and what value it delivers. Whenever you are deciding what to tweet,

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see if it fits your mission. The other great thing about a mission statement, Lauraadds, is that it lets others simply articulate what your account is about, who shouldfollow it and why.

Laura Fitton’s Tw itter profile.

The key to being successful on Twitter is sharing the right information, whether it’syour own links or other content. Laura adds that you can get away with a fair amountof self-promotion, if you provide information that helps people, especially the peoplewho would make a good customer for you in the first place.

In his book What Would Google Do?, Jeff Jarvis said, “Do what you do best and link tothe rest. You can build a valuable Twitter account that shares hardly any originalcontent if it’s extremely well curated.”

Listen to the show to hear Social Media Examiner’s Twitter mission statement.

Businesses doing Twitter right

Laura shares two personal Twitter experiences. One with Canada Goose Inc andanother with Verizon. In both cases she had a specific customer-service need. WithVerizon, she had a wire down on her street. With Canada Goose Inc she had an orderfor a hard-to-find jacket cancel out.

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In both cases she said on Twitter.“Hey @company. I have some questions. Could youfollow me back?” Note: After a company follows you, you can send privatemessages. If you send @reply, it will show up on the mentions tab. It’s better to havethem follow you, so you can message them.

Once connected privately, Laura told Verizon about the down line, explained thatshe got no action through regular channels and asked them to kindly check it out. Inthe case of Canada Goose, they went above and beyond, and found the coat for her.

Laura also shares her great experiences with @MINIUSA and @PeapodDelivers.

@MiniUSA gave Laura (@Pistachio) and her new Mini a w arm w elcome via Tw itter.

Laura also lists some Twitter accounts that do a great job with their mission statement:Goldman Sachs, Travelocity, Kate Spade New York, PlayStation Europe, Machinima,SitePoint, Refinery29 and Alternative Press. They all have bios that say, “Follow usfor…” and say exactly what you’re going to get by following the account.

Listen to the show to learn how businesses can use Twitter to improve their customerservice.

How to use Twitter for relationship development

Laura explains several things people can do to develop relationships with others onTwitter.

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For example, she says, when you share something that someone else wrote, don’t justtell people why it’s great and share the link, also include the Twitter handle of theauthor. This will get you right on their radar as someone who supports andappreciates their work. That’s the first step to building a relationship.

Also, if someone writes about you, @mention them when you share the link. This isespecially important if you have a good following that will also retweet and engage withthe article. Journalists need to write content that gets attention and engagement.However, this also applies to other areas: @mention employees you are trying toattract to your company, partners you’re trying to work with and ideal customers.

Before you reach out to anybody on Twitter, Laura’s suggestion is to first follow them.By following, you play a wait and see game; see how you can add value to the thingsthey tweet.

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Laura says, a lot of people ask questions on Twitter. Be one of the people whoanswers other people’s questions. A lot of people tweet about stuff they love. Respondthat you love it too, but only when it’s authentic.

Listen to the show to hear Laura’s response and caution to a Wall Street Journalreporter who was installing a new app.

How Laura uses Twitter

Over the years, Laura says she’s gone through many different Twitter phases: the 50-tweets-a-day phase, goofy over-sharing phase, “I’m so excited about everything I’veever seen” phase and more.

Lately, Laura mostly uses Twitter to follow up and respond to others. Laura has a listof people she follows and reads regularly. “It’s a great way to pick up a lot ofinformation fast on a break,” she explains. One method she suggests is working for 45minutes, taking a walk for 5 and catching up on Twitter for 10. Then, dive back intoyour next hour of work.

In addition to replies, Laura tweets things like quotes and Hubspot articles. The tweetpinned to the top of her account is an Elizabeth Gilbert quote that resonated with her.

Laura likes using pinned tw eets.

Listen to the show to discover why people should use more images on Twitter.

Discovery of the WeekDo you use the Firefox web browser? Did you know there are some cool things youcan do with Firefox?

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For example, if you are on a Mac, hold down Cmd+Opt+M to see how your site lookson mobile. Windows users, hold down Ctrl+Shift+M. It shows you how your websitelooks in a mobile responsive environment.

Use a Firefox shortcut to see how a w ebsite

looks on mobile.

For the real geeks, another cool capability is Cmd+Opt+Q (Mac) or Ctrl+Shift+Q(Windows). This allows you to see how your webpage loads and what is slowing itdown. This is great way to test and troubleshoot your website.

Listen to the show to learn more and let us know how these Firefox tricks work for you.

Other Show MentionsToday’s show is sponsored by Social Media MarketingWorld 2015.

We are super-excited about Social Media Marketing

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World 2015. It’s the world’s largest social mediamarketing conference. By attending, you’ll makeconnections with 100+ of the world’s top social media pros (plus 2,500 of your fellowmarketers) and you’ll discover amazing ideas that’ll transform your social mediamarketing.

Hear testimonials from our 2014 conference speakers.

This is just a sample of industry experts talking about their experience at Social MediaMarketing World.

In the show, Laura Fitton talks about her experience at Social Media Marketing World,including the cool things she learned at the opening night party on the USS Midway.

You’ll also hear from Martin Shervington. At the conference, Martin will be talkingabout Google+ and how you can use it for your business and to grow your community.Martin is the world’s leading G+ expert and is coming from Australia to the conference.If you live in another country, don’t let distance stop you. We have people coming frommore than 30 countries, including Australia, the Netherlands, United Arab Emirates,South Africa, India, Japan, France, New Zealand, Israel, Panama, Nigeria, the UnitedKingdom and more.

Social Media Marketing World 2015 has a lot going for it with the great content,excellent presenters and valuable networking opportunities.

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Take your social media marketing to the next level and join us in warm, sunny,beautiful San Diego, California on March 25, 26 and 27, 2015. Hundreds of peoplehave already secured their tickets. Click here to check out all of the speakers and theagenda, watch our video and grab your early bird discount today.

Listen to the show!

http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-132-15-02-13.mp3.

Key takeaways mentioned in this episode:Connect with Laura on HubSpot.Follow @Pistachio on Twitter.Read Twitter for Dummies.Check out What Would Google Do? by Jeff Jarvis.Explore mission statements from @GoldmanSachs, @travelocity, @katespadeny,

@PlayStationEU, @Machinima, @sitepointdotcom, @Refinery29 and @AltPress.Email me directly at [email protected] with any questions or

comments.Check out shortcuts for Firefox.Email [email protected] if you are interested in being a sponsor.Learn more about Social Media Marketing World 2015.

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click herenow to post a tweet.

If you enjoyed this episode of the Social Media Marketing podcast, please headover to iTunes, leave a rating, write a review and subscribe . And if youlisten on Stitcher, please click here to rate and review this show.

Ways to subscribe to the Social Media Marketingpodcast:

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Click here to subscribe via iTunes.Click here to subscribe via RSS (non-iTunes feed).You can also subscribe via Stitcher, SoundCloud and

Blackberry.

How to Subscribe to this Podcast on an iPhone

Watch this quick video to learn how to subscribe on your iPhone:

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What do you think? What are your thoughts on Twitter for business? Pleaseleave your comments below.

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Tags: laura f itton, michael stelzner, onef orty , podcast, social media marketing podcast, twitter, twitter f or business, twitter

marketing

ABOUT THE AUTHOR, Michael Stelzner

Michael Stelzner is the f ounder and CEO of Soc ial Media Examiner ,

and hos t of the Soc ial Media Marketing podcas t. He also authored

of the books Launch and W ri ti ng W hi te Papers . Othe r pos ts by

Michael Stelzner »

Visual Content: How toCreate Shareable ImagesPeople Love

Failure: Why TakingRisks and Failing Is thePath to Success

Advanced Facebook AdTechniques: WhatMarketers Need to Know

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The Product Poet • a day ago

Nice article. I'll take a listen to the podcast in the near future. Cheers. △ ▽

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SHIFT Digital Media • 5 hours ago

One of the best podcasts to date! Loved the Twitter info and I'm going to use the FireFox shortcut to check thevisuals for my website. :)

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• Reply •

Christine Rosas • 7 minutes ago

I'm new to your site and also twitter! So you pretty much read my mind when you had this podcast! the notes pages! WOW! great breakdown! Again, a mindreader! :) So glad I found your site!

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