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Social Media Bootcamp:Social Media Bootcamp:Twitter for Busy DoctorsTwitter for Busy Doctors
Edward R. Mariano, M.D., M.A.S.Edward R. Mariano, M.D., M.A.S.Professor of Anesthesiology, Perioperative and Pain MedicineProfessor of Anesthesiology, Perioperative and Pain Medicine
Stanford University School of MedicineStanford University School of MedicineChief, Anesthesiology and Perioperative CareChief, Anesthesiology and Perioperative CareVeterans Affairs Palo Alto Health Care SystemVeterans Affairs Palo Alto Health Care System
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Financial Disclosures
• Halyard Health, B Braun – Unrestricted educational program funding paid to my institution
The contents of the following presentation are solely the responsibility of the speaker without input from any of the above companies.
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Overview
• Reasons to use Twitter• Practical Twitter tools
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Overview
• Reasons to use Twitter• Practical Twitter tools
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https://www.flickr.com/photos/sylviaduckworth/
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I Joined Twitter in 2013
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Why Doctors Should Be on Twitter
http://www.edmariano.com/archives/926http://bankershealthcaregroup.com/blog/2015/09/reasons-why-docs-on-twitter/
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Global Conversations
Hashtag Map via TweepsMap
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Enhanced Meeting Experience
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
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ASRA 2016 Meeting: #ASRA_RA16
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ASRA 2016 Meeting: #ASRA_RA16
Conference FOMO =Fear of Missing Out on what
everyone else is learning
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ASRA 2016 Meeting: #ASRA_RA16Example of “live-Tweeting” The “reach” of 999 attendees
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Social Media Dissemination
• 170 Cochrane schizophrenia reviews were randomly assigned to dissemination via Twitter or control
• Primary outcome (# of page visits 7 days after intervention: 1162 (Twitter) vs. 449 (control)
• Users stayed on the page twice as long in the Twitter group vs. control
Adams CE, et al. BMJ Open 2016;6:e010509
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The “Twimpact Factor”• “Tweetations” (cumulative Tweets within 7
days of publication) and citations show moderate correlation (Pearson r=0.57-0.89)
• Highly Tweeted articles are 11 times more likely to be cited
Eysenbach G. J Med Internet Res 2011;13(4);e123
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The “Twimpact Factor”
Eysenbach G. J Med Internet Res 2011;13(4);e123
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Remember the “Rules”• Never post when angry• Strive for accuracy• When in doubt, pause• Don’t post anything that can identify a patient• Ask for permission• Assume beneficence• Beware of “friending” patients• Educate yourself
@DrJohnM (John Mandrola, MD)http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
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Overview
• Reasons to use Twitter• Practical (AND FREE) Twitter tools
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The Twitter Profile
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Twitter Home
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Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
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Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
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Twitter Analytics
https://analytics.twitter.com/user/EMARIANOMD/home
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Hootsuite Dashboard
http://www.hootsuite.com
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Hootsuite Scheduling
http://www.hootsuite.com
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Commun.it Engagement
https://commun.it/quick_actions
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TweepsMap
http://tweepsmap.com/
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To Do List
• Start your Twitter account (“handle”)• Write a brief profile• Replace your “egg” with a photo• Search a conference hashtag (like #ANES16) to
see the conversation• Send a Tweet or retweet (if you want—many
Twitter users don’t Tweet)• Try out a free tool
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Questions?
