Unleashing the Power of Social Media: Building a Successful Social Media Strategy

UNLEASHINGTHE POWEROF SOCIAL MEDIA

IMAGINE SOCIAL WOW www.imaginesocialwow.com SOCIAL MEDIA MADE EASY

BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR 2014

IMAGINE SOCIAL WOW www.imaginesocialwow.com

IMAGINE…A BETTER WAY TO DO SOCIAL MEDIA• Know where to spend your time• Stop wasting hours in your day• Gain new connections by

expanding your reach • Establish your business as the go-

to professional within your community

• Work a daily social media strategy that is both easy and effective.

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WHO WE ARE

REBEKAH RADICE

Co-Founder, Imagine Wow and

CEO, Rebekah Radice LLC.

17 years in the mortgage and real

estate industry with a focus on

marketing, both online and offline.

JESSICA PETERSONCo-Founder, Imagine Wow and

CEO, Customer WOW Project

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IMAGINE SOCIAL WOW


3. 3D MDELING

WHY IT’S A MUSTTHE CHANGING LANDSCAPE OF SOCIAL MEDIA

CONSUMERS ARE ONLINE

97% of consumers search for

local businesses online.

2013 Study, Relevanza

72% of adult internet users in

the U.S. are now active on at

least one social network.”

MediaPost)

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CONSUMERS ARE SOCIAL


GETTING SOCIALTHE POWER BEHIND SOCIAL MEDIA

AWARENESS

Stay top-of-mindVISIBILITY

Increase likeabilityCREDIBILITY

Build influence and remain

relevant in consumers’

consciousness.

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TAKE CONTROLBUILD A BETTER SOCIAL MEDIA STRATEGY

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1. STAY CONSISTENT

Consistency breeds trust and trust builds relationships

2. STAY CURRENT

Keep up-to-date on all market trends and technology

3. STAY RELEVENT

Share topical information that keeps you in the forefront of the consumers mind


TWITTERTwitter is a social networking and micro blogging

service that allows users to tweet their message

in140 characters or less.

GOOGLE PLUSGoogle Plus is the social network of search engine

giant Google. It is an excellent place to establish

relationships and create social relevance.

YOUTUBEYouTube offers a cost-effective marketing

platform for businesses. It is to date the cheapest

form of advertising channel.

LINKEDINLinkedIn is your online resume and so much

more. Improve your network and make

connections vital to sustainability.

THE TOP FIVEUNDERSTANDING YOUR OPTIONS

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FACEBOOKTHE SOCIAL MEDIA POWERHOUSE

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FACEBOOK

With over 1 billion active

users, Facebook is a

global phenomenon that

continues to grow

exponentially since its

launch.


1. DEFINE GOALS

Determine the WHO,

WHAT, WHERE and

WHEN of your plan.

2. RESEARCH

Research social networks

and your audience. Know

where they spend their time.

3. CONTENT

What content do you have

that can be repurposed for

social media?

4. GET INVOLVED

Get in the conversation! You

can’t hide behind an avatar.

You must engage!

5. GET FACE-TO-FACE

Create deeper, more

meaningful relationships.

6. TRACK & MEASURE

Track, measure, analyze and

adjust. Your top four ‘must-

do’s’ of social strategy.

BEGINING STAGES6 KEY INGREDIENTS TO A SUCCESSFUL STRATEGY

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DIVING INKEY QUESTIONS TO ASK BEFORE YOU BEGIN

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• WHO are you trying to reach?

• WHAT makes you unique?

• WHERE will you find your potential customers?

• WHEN will you post content?

• WHY are you using social media?

• HOW will you connect with the right customers?


1. TACTICAL APPROACH

2. MAIN OBJECTIVE

3. SHORT TO LONG TERM FOCUS

4. DESIRED RESULTS

APPROACH

OBJECTIVE

FOCUS

RESULTS

STEP 1: LAUNCHAPPROACH AND EXECUTION

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DIFFERENTIATIONSTAND OUT FROM THE CROWD

DEFINE YOUR USP

CONTENT

COMPLETE BIO’S

GIVE IT AWAY

CUSTOMIZE

GRAPHICS LANDING PAGES

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STEP 1: LEAD GENERATION

STEP 2: LEAD QUALIFICATION

STEP 3: LEAD CONVERSION

STEP 4: LEAD MAINTENACE

MARKETING FUNNEL CREATING YOUR CAPTURE SYSTEM

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SPREAD YOUR MESSAGEHow will you get the word out and manage

your social media consistently:

Third party tools:

• Hootsuite

• Sprout Social

• BufferApp

MANAGE RELATIONSHIPSStay connected, listen in on conversations

and be proactive in your approach.

STEP 2: MANAGEMENTCREATING CONSISTENCY

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CONVERTING SALES TO LEADS:

THE ROI OF SOCIAL MEDIA

How to set up and

maintain a winning

social media strategy!

LAUNCH

MANAGEOPTIMIZE

THE ROI OF SOCIALTURNING SALES INTO LEADS

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1. CROSS-PROMOTE

2. CLAIM YOUR VANITY URL’S

3. ADD YOUR SOCIAL NETWORKS TO YOUR WEBSITE AND BLOG

4. CREATE ADS

5. DESIGN A PERSONALIZED LOOK AND FEEL

FACEBOO

KYOUTUBE

GOOGLE PLUS

TWITTER

LINKEDIN

STEP 3: OPTIMIZATIONHOW TO BEST LEVERAGE YOUR SOCIAL NETWORKS

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BUILDING BUZZGETTING THE WORD OUT

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1. SHARE

2. ENGAGE

3. PROMOTE

REASSESS AND ADJUST

STAY CONSISTENT

CULTIVATE RELATIONSHIPS

BUILD RELATIONSHIPS

GIVE, GIVE AND GIVE SOME MORE

KNOW YOUR MARKET

6 GOLDEN RULESBUILD AWARENESS AND LOYALTY

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DEFINE YOUR GOALSDetermine specific social media objectives and

goals.

RESEARCHKnow where your clients spend their time and

how they consume content on social media.

GOALSRESEARCHENGAGE

YOUR HOMEWORKCREATING A SOCIAL MEDIA STRATEGY

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ENGAGEJoin the conversation and begin forging

relationships.

YOUR CHECKLISTREADY TO CAPITALIZE ON

THE POWER OF FACEBOOK? DOWNLOAD OUR FREE

FACEBOOK MARKETING CHECKLIST!

http://bit.ly/imaginefacebook

LET’S CONNECT!21

CONNECT WITH REBEKAH:

TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAH.RADICE

CONNECT WITH JESSICA:TWITTER: @CUSTOMERWOWPROJECTFACEBOOK: JESSICACUSTOMERWOWPROJECT