Using LinkedIn to Build Your Personal Brand

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  • Building your Personal Brand

    Presented November 7, 2015

  • Your LinkedIn Profile

  • Your LinkedIn Profile Your profile is the center of your personal brand where you can identify your strengths, skills and future career goals.

  • LinkedIn Allows You To:

    - Highlight your professional experience - Connect with industry professionals- Create an active, online portfolio - Provide yourself with career opportunities

  • Creating Your Profile Be sure to have these items ready before you publish your LinkedIn profile.

    - Updated resume- Profile photo- Professional headline- Summary and skills

  • Your LinkedIn Profile

  • Your LinkedIn Profile

  • Your LinkedIn Profile

  • Your LinkedIn Profile

  • Your LinkedIn Profile

    Your connections are able to endorse you for the skills you have been demonstrated.

  • Your LinkedIn Profile

    By including keywords and skills into your profile, you are creating the opportunity to be found by employers.

  • Your LinkedIn Profile

    Request recommendations from mentors at positions you have held. They add weight to your profile.

  • Your LinkedIn Profile

    Upload examples of work you have created at the position, including presentations, PDF files, blog posts, etc.

  • Your LinkedIn Profile

    Ask for recommendations from peers, mentors and professors.

  • Using LinkedIn

  • An Active LinkedIn Profile

    By engaging with content in your feed, you a link with the content, supporting your skills and abilities.

  • An Active LinkedIn Profile

    Follow Influencers who post about the topics related to your major/specialty.

  • Updating Your LinkedIn Profile

    If youre going to be updating your profile, edit your settings so your activity broadcasts are OFF.

  • Updating Your LinkedIn Profile

    Turn your activity broadcasts OFF so your network isnt alerted every time you make an edit to your profile.

  • GETTING THAT INTERNSHIP!

  • Your Personal Brand LinkedIn is the platform that allows you to create your personal brand, highlight your specialties and be found by potential employers.

  • If you don't use it, you lose it.

  • Concentrek Group, a creative agency.

  • Thank you.

  • QUESTIONS?