Click here to load reader
Upload
jason-baumann
View
39
Download
2
Embed Size (px)
DESCRIPTION
It can be difficult for a business to reach women online. It's about knowing where they are, what they want, and how to give them that. Check out our tips on how to reach women online.
Citation preview
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
3 Ways to Reach Women Online
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Introduction
• Not so long ago, marketers used a one size fits all strategy to capture an audience. That’s not the way marketing works anymore. Today’s marketing strategies are highly focused on who we want to reach.
• In order to reach women online, one must understand where women are and what they are looking for.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Use the Power of Email
• Email is still the most trusted resource for special deals
and it still offers the best return of investment for a
digital marketing budget.
• Email is a great channel of communication to send
coupons and deals to women. Unlike your social media
platform or other externally hosted content, you own
your email address and have a lot of control over it.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Women Bloggers
• Connecting with women via blogging requires a
personal touch. Build a relationship before trying to
promote your product.
• If you really want some success, give them free samples
or let them use your products free of charge so they can
really test it out and see what they like about it.
• Once the relationship has been developed you can start
to create an authentic understanding of your
community, and how to interact with it.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Facebook & Pinterest
• Facebook and Pinterest are reported to generate 20% of overall traffic from visitors to sites all across the internet.
• These two platforms are where most of your target audience will be so ensure that your business is on these platforms in order to make the best out of your social media strategy.
• Create pages that welcome your customers and make it easy for them to communicate with you. Partake in real time engagement in order to deliver exemplary customer service.
Boxless Media | www.boxlessmedia.com | Blog: www.denythebox.com | @boxlessmedia
Closing
• We hope these tips give you some insight into how to
connect your business with women online!
– Know your audience and where they are
– Provide valuable content
– Share that content where it will be seen and shared.