Content curation with Hootsuite“Tell a relevant, targeted, transparent story, and the whole world will share it.” - Randall Lane

Social Media Coach@HootMagali

Magali Martinez

Get in touch @HootMagaliFollow @Hootsuite_UK

Magali MartinezSocial Media Coach

Speaker Bio

Any questions?

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• What is Content Curation?• Why should I create a content strategy? • Tips to create a good content strategy. • Hootsuite can help you but how?

Agenda

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• Discover, organize and share existing content with your community

• Content Curation does not mean creating new content!

• Content Curation vs. Content Marketing

What is content curation?

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• Free and Updated content! • Create a Constant Presence on social • Improving SEO & Brand Visibility• Influencer Marketing

Why do you need content curation?

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Influencer marketing

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Three important questions:

● Who am I trying to influence?● Who do my customers, prospects, and community trust?● How can we work together for mutual value?

Questions? Tweet us using the hashtag #HootsuiteProSource: Startupgrind

How to do content curation?

Find sources with quality

content

Read the content before

sharing it!

Save content to be

published in the future

Create a content calendar

(Example shared)

Cite the source and add the link of the

original content

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Six rules for content curation

1. Identify the topic2. Find influencers, content & different sources3. Add your comments, don’t be afraid to engage 4. Cite the source, the original one!5. Share, inspire and invite your community to share 6. Collaborate with your team

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YES! Hootsuite can help you.

1. Identify topics, Influencers & Sources Search streams & apps (Ex: Nexalogy, Riffle, SocialBro, TalkWalker, TagFeeda)

2. Schedule your content in advanceBulk upload, Suggestions, Hootlet

3. MonitorHootsuite Syndicator, Twitter lists, Pocket (Paid app), Search streams (hashtags, geolocation, keywords)

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Thank You!

Magali Martinez@HootMagali@Hootsuite_UK

More info: media.hootsuite.com