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Image  led,  full  screen  interface  with  exis,ng  Facbeook  content  

Familiar,  intui,ve  gestures  to  interact  with  content  

Automa,cally  playing  videos;  4lt  to  pan  landscape  photos  

Rich  content  driven  news  and  topic  feeds  

Immersive experience and rich content of equal importance

Source:  RJ  Metrics  

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Human curated content feeds mean you’ve got to do great stuff and keep doing great stuff to be front and centre

A diverse, rich-media filled content strategy for Facebook just became more important than ever.

Community managers need to boost excellent copywriting and great interpersonal skills with image curation and video creation.

“One-hit-wonder” content will have even shorter life-spans on Paper. Consistent quality will be rewarded over instant gratification

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How to succeed on Paper now and long term?

• Give  them  rich-­‐media  content  training,  or  enable  your  crea4ve  team  to  be  community  managers  

Community  Managers  

• Review  your  plans  in  light  of  the  sec4on  of  Paper  you  want  to  appear  prominently  in,  and  align  your  content  accordingly  

Content  strategy  

• Put  some  budget  towards  dedicated,  high-­‐quality  social  content  to  maximise  the  exposure  on  Paper.  Reused  content  will  have  less  impact    

Content  budget  

• Create a content calendar so all content is mutually beneficial and aligned with strategic goals

Content  calendar  

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So…

Is it a new shop front on the same store?

But could it be the jump start that Facebook needs to restart the dwindling usage of younger users?

Brands have the opportunity to act early to be front-and-centre when Paper lands on 3rd February.

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CONTACT US FOR MORE INFORMATION ON HOW BLOOM CAN HELP YOU OPTIMISE PAPER

Lianne@bloomworldwide.com +44 1273 732 626 www.bloomworldwide.com

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