WHERE ARE WE GOING WITH THIS?

“MAKE IT GO VIRAL,

BRO!”

JIM GRAY, MARKETING GUYMARRIED TO SHARON, FATHER OF 3

MY DADDY’S,

DADDY, DADDY WAS

A LUMBERJACK…

“NOTHIN' SAYS "HAPPY PRESIDENTS DAY" LIKE GEORGE WASHINGTON FIGHTIN' A TIGER, WHILE CROSSIN' THE DELAWARE. MERICA.”-CLOYD RIVERS

SOCIAL MEDIA MARTYRS…

WHY IT’S THE MOST EXCITING MARKETING INITIATIVE I’VE SEEN IN 13 YEARS…THE NUMBERS DON’T LIE…THE NUMBERS TELL ME THAT THE END-USERS ARE HUNGRY FOR EVEN MORE!RC’S EMAIL LISTS21,004,975 PEOPLE REACHED IN LIVE EVENTSOVER 450 SUICIDES AVERTED 1,400 FRIENDS OF RACHEL CLUBSAMOUNT OF MONTHLY TRAFFIC TO RC WEBSITE478,043 LIKES AS OF TODAY ON RC FB PAGE…ALL ORGANIC GROWTH 10,800 TWITTER USERS

Goals for RC Online Marketing (Email/Social Media)• Who is the audience we want to target ?

• Educators, Parents, Student

• What methods will we use?

• Nurturing prospects in Pardot campaigns

• Social Media: C.E.M. = Curation, Engagement, Measurement

• Drive traffic for leads and conversions via landing pages

• Automation for new users

• Strategic online partnerships

CURATION…

USER GENERATED CONTENT…

ENGAGEMENT

DIG DEEPER…