Embed Size (px)
DESCRIPTION
The World Cup is over, Germany stands as the world champion. But who won the social media battle? Well the results are in, and this presentation will fire them your way faster than Lionel Messi's left boot. This presentation takes a look at the World Cup's digital footprint. What are the numbers? Who were we talking about? When? What brands won big? Here's "World Cup 2014: Social Media Stats and Facts" for your viewing pleasure.
World Cup 2014
Social Media Stats and Facts
The World Cup final between Germany and Argentina was the most Facebooked sporting event in Facebook history, with
88 million peoplearound the world engaging in more than
280 million Facebook interactions
Up till now, Super Bowl XLVII had held the record with 245
million interactions.
#Pfft.
How big was it?
Who was talking?
The 5 demographics and countries who were most active on social media
during the Germany v Argentina match:
#1 Men 18-24
#2 Men 25-34
#3 Women 18-24
#4 Women 25-34
#5 Men 35-44
#1 United States
#2 Brazil
#3 Argentina
#4 Germany
#5 Indonesia
What were they talking about?
1 2 3 4 5The final whistle:
Germany is declared
world champion
Götze scores, giving
Germany a 1-0 lead in the 113th minute
Lionel Messi rockets a free-kick over the
crossbar in extra time
(120th minute)
Lionel Messi receives the
Golden-Ball as the best
player in the World Cup
Argentinian goal is
disallowed for offside (21st
minute)
The 5 most Facebook’ed moments of the final game:
The most mentioned players of the final game (on Facebook)
Lionel Messi(Argentina)
Mario Götze(Germany)
How much were they Tweeting?
During the final between #GER and #ARG, there were
32.1 million Tweets sent in 120 minutes.
That’s 4458.33 Tweetsevery second
When were they Tweeting?
Mario Götze’s
goal
Final whistle (Germany
wins)
Lionel Messi receives best
player (golden ball)
556,499 tweets-per-minute
618,725 tweets-per-minute
395,773 tweets-per-minute
What did it look like?Geotagged Tweets mentioning
key World Cup terms at the 110th minute of the game:
What did it look like?Geotagged Tweets mentioning
key World Cup terms after Götze’s goal:
Want to know something ridiculous?
@brazuca, a Twitter account (made by Adidas) generated almost 3.5 million
fans during the World Cup.
@brazuca is the Twitter account of the World Cup ball.
And even more?
Estimated growth in sales for Adidas’ brazuca ball were initially 15% over 2010’s World Cup.
Those estimates have been revised to at least a 30% increase in sales of the ball.
● http://dashburst.com/world-cup-final-facebook-twitter-records/
● http://www.forbes.com/sites/aliciajessop/2014/07/15/adidas-scores-big-in-sales-and-social-media-growth-during-the-world-cup/
Sources
Thank you for viewing!Did you like this presentation?
Wishpond
One Easy Tool for All of Your Online Marketing
create landing pages, contests, online ads & email automation campaigns
Check outblog.wishpond.com
for more!
