X: The Experience where Business meets Design - Brian Solis

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    16-Apr-2017

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social customer experiences that deliver real business results

@BRIANSOLIS

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Remember when traditional marketing worked?

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Editorial calendars, tech stunts and real-time marketing programs say the opposite of thoughtfulness.

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From Monologue to Dialogue

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BrandWhat we say and do

ExperienceWhat people feel and shareExperience Divide

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Your strategy is defined by the questions you ask and the answers you get.

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ROIReturn on Ignorance

What is brand?

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What is experience?

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#LEARNTO UNLEARN

Behind every screen, every expression and impression, is a human beingnot a consumer.

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WELCOME TO THE #EGOSYSTEM

http://notable.ca/a-photographer-is-removing-phones-from-his-images-to-show-how-addicted-we-are/22

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Master Total Re-CXingPeople look at their phones 1,500x each week.

They spend 177 minutes on their phone per day.

The Future of Experience in 1 Picture

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Micro-moments unfold through a variety of common I want scenarios that help people take steps or make decisions I want to learnI want to buyI want to knowI want to goI want to do

90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

73%say getting useful information from a business is the most important attribute when selecting a brand.

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More Mindfulness, Less Strategy.Marketing as Social ObjectsImpressionDeepEngagementOut of Mind orConnected Experience

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THE A.R.T. OF ENGAGEMENTCTIONSAEACTIONSRRANSACTIONST

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Remember when you were told to stop daydreaming and how it made you feel? Please dont stop.We need dreamers (and doers) now more than ever.#dontquityourdaydream

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Brian Solis bsolis@prophet.comAltimeter Group, a Prophet Companybriansolis.com@briansolisLinkedin.com/influencer/briansolisFacebook.com/thebriansolis

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You cannot move in a new direction if you dont lead the way

You cant change anything if you change nothing to do so.