wayne_schmidtaddon success

Capitalising on social media

Who’s Wayne Schmidt?

wayne_schmidtaddon success

wayne_schmidtaddon success

Newsletter recap

• Content - it’s not about legislation, it’s education

• Flipboard.com and tedx.com are your friends

• Keep it short

• Leverage vendors

• Mobile compliant

• Measure and report

TrustPermission

Stories - case studies

Blog recap

• Blog weekly

• It’s not about you

• Keep it short

• Always include an image (prefer a video)

• Leverage vendors

• Promote your blog (LinkedIN, Facebook, Twitter)

Facebook recap

• Keep it business

• Leverage software vendor content

• Post at least weekly

• Acknowledge vendors etc. @

• Ensure team members share

• Boost your posts

3 items you’ll start doing

3 items you’ll stop doing

wayne_schmidtaddon success